La Bella Participated in the 2011 Lingerie Bowl Championship

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La Bella Makes Contact With Lingerie Bowl Beauties of the 2011 Lingerie Bowl, Reports Power Media Group

What started out a few years ago, as an unknown halftime-pastime that shook up Super Bowl viewers, Lingerie Bowl's popularity has expanded in corresponding fashion to increase the recognition of Newhall Laboratories' La Bella beauty brand.

From its first presentation in 2004, the Lingerie Football League now includes ten teams that play on Friday nights in major arenas and stadiums across the United States. A game of full-contact American football features female athletes whose beauty in mastering seven-on-seven tackle football is matched by their striking off-the-field attractiveness clearly visible when the sports gear of helmets, shoulder pads, elbow pads, and knee pads is removed.

After the Lingerie Bowl VIII game, the teams hit the New York New York Las Vegas Hotel & Casino for a Meet and Greet and celebrated a VIP after-party at the hotel night club, ROK Vegas.

Newhall Laboratories presented the athletes with 65 bags full of the La Bella Supreme line products including:

  • Exfoliating Foot Cream
  • Pain Relieving Cream
  • Collagen Face Cream

More information about the Lingerie Bowl is available at

Photos of the Lingerie Bowl Championship may be seen at

About Golden Sun Inc., Newhall Laboratories Inc. and La Bella Products (

Founded in 1988, Golden Sun established the La Bella Beauty brand representing "the beautiful one" in Italian with European salon formulas, and it founded Newhall Laboratories with headquarters in Santa Clarita. With a similar translation in Spanish, the La Bella product line is naturally attractive to the Latino market. With a range of hair styling gel and hair serum products, popularity has expanded to the general public over the last five years. The La Bella hair product line presents a range of styling gels and polishing serum products in various sizes: 40-oz. Super Hold Styling Gel, 22-oz. Super Spikes Styling Gel, 6-oz. Super Shine Polishing Serum, and 12-oz. Curls and Swirls Styling Mousse.

About Power Media Group Inc. (

Advertising agency Power Media Group, led by Patricia Gracia and Tony Gracia, has achieved recognition from organizations such as:

  • Los Angeles Business Journal: Patricia Gracia, Winner of the 2010 "Woman Making a Difference Award" in the Rising Star category
  • Latin Business Association (2008 Sol Award as Business of the Year)
  • ADDY Awards (2009 Excellence in Creativity for a TV ad in the General Market - Catalog Sales, three 2010 ADDY Awards)
  • San Fernando Valley Business Journal: 50 Fastest Growing Private Companies of 2009

Patricia Gracia was named United States SBA Minority Small Business Champion of the Year 2010.


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