La Sierra Professor Co-Authors New Book on Longevity, Anti Aging and How to Live Longer That Dispels Aging Myths

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The Longevity Project, a new book by Howard Friedman and Leslie Martin, expose surprising findings about longevity, anti aging, and how to live longer. For example, hard work does not cause an early death and those happy-go-lucky folks are actually at the greatest risk of dying.

Co-authors Howard Friedman and Leslie Martin have completed the most extensive study of longevity ever conducted, and in their new book, The Longevity Project, they expose surprising findings such as hard work does not cause an early death and those happy-go-lucky folks are actually at the greatest risk of dying.

Martin, a psychology professor at La Sierra University in Southern California, and Friedman, a professor at University of California Riverside, gathered new information and used modern statistics to study participants across eight decades. Their findings bust myths about achieving health and long life. For example, the study found that people do not die from working long hours at a challenging job--many who worked the hardest lived the longest. Getting and staying married is not the magic ticket to long life, especially if you're a woman. And it's not the happy-go-lucky ones who thrive-it's the prudent and persistent who flourish through the years.

With questionnaires that help you determine where you are heading on the longevity spectrum and advice about how to stay healthy, this book changes the conversation about living a long, healthy life.

Advance praise for the book has come in from across the country. Comments include:
"The Longevity Project uses one of the most famous studies in psychology to answer the question of who lives longest--and why. The answers will surprise you. This is an important--and deeply fascinating--book." - Malcolm Gladwell, author of The Tipping Point

"A compelling and objective assessment of character traits associated with longevity. Only a handful of studies in this field last long enough to give meaningful results, and even fewer remain significant after their primary investigators have passed away. Friedman and Martin have resurrected a remarkable achievement with surprising conclusions. I learned a lot from this book." - Andrew Weil, M.D., author of You Can't Afford to Get Sick and of Spontaneous Healing and renowned pioneer in the field of integrative medicine.

Published by Hudson Street Press, The Longevity Project is available in bookstores and online. A Kindle version is also available through


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Larry Becker
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