What we found was the most pioneering lead marketers were turning their innovation machines on their own organizations to separate from the pack, increasingly transforming Marketing into a significant profit-driving function for their organizations.
Durham, NC (PRWEB) March 9, 2011
What does it take to make marketing matter?
With this question guiding the discussion, CMG Partners (CMGP) releases its Third Annual CMO’s Agenda. Through in-depth conversations with more than 30 CMOs across a wide range of industries, the research teased out how progressive marketing leaders have elevated the role of Marketing for and within their organizations. What is their secret?
Innovation in this sense speaks less to product and service innovation and more to a willingness to challenge existing market models and paradigms and to experiment with new approaches that truly create value for all stakeholders.
“From the turmoil of the past couple years, we were curious about what Chief Marketing Officers and other lead marketers are doing now to really create value for their organizations and put distance between themselves and their competition,” explains Rich Beatty, a CMGP Founding Partner. “What we found was the most pioneering lead marketers were turning their innovation machines on their own organizations to separate from the pack, increasingly transforming Marketing into a significant profit-driving function for their organizations. While no two cases were the same for any of our marketing leaders, the underlying principles that drove their individual success were clearly consistent across our more progressive CMOs.”
To help marketers learn from the successes and challenges of the Marketing leaders interviewed by CMGP, our Third Annual CMO’s Agenda white paper addresses each of the following questions related to increasing the impact of Marketing in detail:
- How are innovative Marketing leaders elevating the role of Marketing?
- How are innovative Marketing leaders tackling the age old challenge of balancing short-term demands while planning for and delivering long-term sustainable growth?
- What are the future trends in Marketing that Marketing leaders need to be aware of and be prepared to manage through?
In addition, the white paper explores the traits that Marketing leaders believe are indicators for success in the role of CMO and beyond, helping marketers understand how they can prepare to make the next steps in their roles or careers.
A complimentary copy of the full findings report can be obtained on CMG Partner’s website at: http://www.cmgpartners.com/cmo3.html. Copies of CMGP’s previous CMO’s Agenda white papers can also be downloaded on the site.
About CMG Partners’ CMO’s Agenda
The CMO’s Agenda, published annually by CMG Partners, surveys, examines and summarizes critical challenges facing lead Marketers today. The latest research effort cumulatively represents more than 30 one-on-one conversations with lead marketers and CMOs within mid-sized organizations and Fortune 500 companies.
For more information, contact Brett Smith at brett.smith (at) cmgpartners (dot) com or 919.688.1803 x131.
About CMG Partners
CMG Partners is a strategic Marketing consulting firm dedicated to helping companies get more out of their growth opportunities, customer base relationships and Marketing investment by combining sharp strategic thinking with high impact execution. Since 1998, we’ve been working side-by-side with a wide range of organizations along the complete continuum of company, product and customer life cycles, from helping identify, evaluate and exploit new market opportunities to refining and re-energizing existing businesses, brands and strategies.