Tampa, FL (PRWEB) March 11, 2011
Tampa-based Dunn&Co. has been named Agency of Record for Cox Target Media, Inc., provider of Valpak® network products. Dunn&Co. will work directly with Cox Target Media corporate headquarters in Largo, Fla. on its brand names including Valpak and Valpak.com®.
As Agency of Record for Cox Target Media, Inc., Dunn&Co. will be responsible for strategic planning and campaign development for the Valpak network brands, including business-to-consumer and business-to-business campaigns and national sales collateral support.
Since being awarded the business in 2010, Dunn&Co. has been working with Valpak to create national and local campaigns to promote its integrated suite of services, which launched February 2011.
"We are proud to partner with a reputable national company to support their efforts to expand the reach of an already successful and well-perceived brand," said Troy Dunn, Dunn&Co. President. "With a new, complete suite of direct marketing products, we look forward to helping Valpak invent even more ways for customers to save on necessary everyday products."
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old, former cigar factory near Tampa's historic Ybor City. For the past four years, Dunn&Co. has been selected one of the "Best Places to Work" in Tampa Bay by the Tampa Bay Business Journal. Dunn&Co. provides award-winning creative solutions for clients worldwide, including: GE Healthcare, Baxter Healthcare, Remy Cointreau USA, The Melting Pot restaurants, Mellow Mushroom restaurants, Hollister, Sempermed USA, the island of Bonaire, and the Atlantic Coast Conference (ACC). Dunn&Co. also provides pro-bono services to The ALS Association Florida Chapter to help fight Lou Gehrig's Disease.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 180 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com ®, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™, Palm® Pre™ and Blackberry®, and Microsoft Windows® Phone 7 platforms. For more information, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America. For more information about Cox Media Group, please check us out online at http://www.coxmediagroup.com.