The Screen Links Up With The NEC Showcase 2011 For Special Digital Signage Briefings At London’s Imposing Battersea Power Station

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With expert speakers from Westfield, Gatwick Airport, Brunel & Derby University and The Abbey School - The Screen will on 6th April be looking at the development of digital signage in Education & Wayfinding at special briefings to be held at the annual NEC Display Showcase.

Digital signage events group The Screen have announced that they are to hold two special ‘Breakfast Briefings‘ against the imposing backdrop of Battersea Power Station in London. On 6th April, the vast Boiler House of the power station will be home to the eagerly anticipated annual NEC Display Showcase, where more than 25 of NEC’s solution partners will be exhibiting the latest applications for NEC’s stunning large format displays, LEDs and video walls.

Working with NEC, The Screen has devised two briefing sessions that will explore the issues, challenges and opportunities for digital signage applications within the dynamic fields of Education and Wayfinding.

From projection, to notice boards, classroom TV and information systems - modern education has embraced a host of integrated content management and networking technologies to pull learning resources and digital information across multiple classroom platforms. In a session titled ‘Education: Avoiding The Cuts’, The Screen will look at how the digital signage industry can continue to prosper, even under the looming shadow of budget cuts. Speakers from across the industry will include representatives from two Universities (Derby & Brunel), The Abbey School, SCHOMS and well known industry veteran Terry Freedman.

In our society of information overload, efficiently speeding people from A to B requires more than just old fashioned signposts - the digital age offers the opportunity to fundamentally re-imagine navigation techniques. Digital signage is a key ingredient of this digital wayfinding revolution and in a session titled ‘Wayfinding: Digital Signs For The Times’, attendees will hear from Sarah Lukins, Head of Digital Marketing at Westfield and Julie Ayres, Head of Passenger Information at Gatwick Airport on how these different organisations are using digital technology to redefine and implement their complex digital communications agendas.

‘The NEC Display Showcase has become a major feature of the pro-A/V annual calendar - and over the course of the day attracts key decision makers from all across the industry,’ explains Simon Jackson, VP Northern Europe for NEC. ‘Now having The Screen’s excellent Briefing program run alongside the exhibits means we deliver our partners and guests not just great exhibits, but a valuable layer of educational content too’.

“The Showcase and Battersea Power Station provide a compelling backdrop for these Screen briefings,” comments Richard Cobbold, Chairman of The Screen and co-founder of Digital View, “It’s an excellent opportunity for our audience to not only listen and learn, but also to see and feel the latest in real world applications from the companies that actually implement it.”

The NEC Showcase will be open from 9AM to 5PM on Wednesday 6th April, at Battersea Power Station, London SW8 5BN. The Screen Briefings will run for 2 hours in a morning session starting at 11AM and an afternoon session starting at 2:30PM. To register please contact Lisa Goldstein at The Screen on lisa.goldstein(at)thescreen(dot)org.

The Speakers Agenda:

EDUCATION:    
Simon Birkett, Executive Member of SCHOMS & Deputy Head of Learning & Teaching at University of Derby.
Simon will walk us through how the University of Derby are using AV infrastructure to transform their learning environment. He will look at both current examples and planned projects for the future.

Kathryn Macaulay  Deputy Head - Operations & Communications - The Abbey School.
Katherine will discuss how schools like The Abbey are approaching the strategic development of 3D projection in teaching & learning and their plans for its implementation.

Terry Freedman  - Independent educational ICT  Consultant.
With over 30 years experience in the sector, Terry will assess reasons for industry optimism even with the current economic climate and put forward practical ideas for appealing to school ICT budget-holders.

Sheila Egan - Head of Media Services  Brunel University.
Sheila will explain Brunel University’s approach to defining investment criteria and show how standardisation and remote management are critical to maximising ROI in education.

WAYFINDING:    WESTFIELD
Sarah Lukins - Head of Digital Marketing at Westfield.  
Sarah will talk about Westfield’s adoption of an integrated wayfinding model using both digital signage and mobile communications at both their West London and new Stratford sites.

Chris Hull - Marketing Director of IB Connect.
Chris worked with Westfield to develop their digital wayfinding strategy, he will assess the exciting future enabled by the emergence of mobile, dynamic routing & augmented reality.

GATWICK:    
Julie Ayres – Head of Passenger Information at Gatwick Airport.
Julie will discuss how they have transformed Gatwick’s passenger communications and provide some early metrics to show the key role that digital technology has played.

Jo Anthony - Communications Consultant.
Joanna worked with Gatwick to develop their communications strategy, she will assess the role of digital technology in meeting the dynamic needs of their passengers.

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Lisa Goldstein
The Screen
+44 (0)20 7631 2152
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