(PRWEB) March 11, 2011
Digital View, the media player and digital signage solution provider, has announced it is to provide its ViewStream high definition solid state media players for The Screen’s LoveContent Gallery at The NEC Display Showcase 2011.
On the 6th April, the vast Boiler House of London’s Battersea Power Station will become home to more than 25 of NEC”s solution partners exhibiting the latest applications for NEC”s stunning large format displays, LEDs and video walls. The LoveContent Gallery will provide a central feature of the showcase - showing the very best in digital out-of-home creative content using a selection of Digital View’s specialist solid state HD media players driving NEC’s 82”, 50” & 42” large format displays.
Established by DOOH thought-leadership and events group The Screen, and supported by WPP agency Spafax, the LoveContent Gallery provides both an online and a physical touring platform that promotes and celebrates the growing dynamism of the creative campaign work emanating from the digital out-of-home industry. The Gallery first exhibited at ISE 2011, Europe’s largest Pro-A/V event, where the very best in award winning digital out-of-home content was showcased to the more than 30,000 visitors.
‘Consumers don’t look at digital signage and marvel at the technology, for them it’s all about the content and viewer experience !’ explains James Henry, CEO of Digital View. ‘So we’re delighted to be able to once again support the LoveContent Gallery and use the very best in digital media players to showcase the very best in content.”
Digital View have supplied over 150,000 ViewStream media players to the digital signage industry. The ‘steel backbone’ of many digital signage, billboard, retail media, museum, hospitality and digital menu board networks - ViewStreams offer crystal-clear media playback, bullet-proof solid state LINUX reliability and an outstanding 3 year warranty.
The NEC Showcase has become a major feature of the pro-A/V annual calendar - and over the course of the day attracts key decision makers from all across the industry. Alongside the LoveContent Gallery, The Screen will also be running a program of briefings - covering the use of digital signage techniques in the fields of education and wayfinding.
The NEC Showcase will be open from 9 A.M. to 5 P.M. on Wednesday 6th April.
The digital signage industry may well be built on technology - but it is 100% dependent on great content to succeed. With almost no limit to what can be done with screens and technology - The Screen has created the LoveContent Gallery (http://www.lovecontent.org) to showcase, promote and celebrate this dynamic creative field.
Helping The Screen curate the LoveContent Gallery will be a panel of digital out-of-home industry experts under the watchful eye of London’s leading DOOH creative agency Grand Visual. The panel members are: Niall McBain (CEO, Spafax), Eric Penot (Digital Media Director at JCDecaux), Paul Banham (Digital Creative Director, JWT), Nicole Yershon (Director Of Innovative Solutions, Ogilvy), Lisa Rokny (Head of Digital Commercial Development, CBS Outdoor), Carolyn Nugent (UK Head of Digital, Kinetic), Mike Blackman (Managing Director, Integrated Systems Events) and Richard Cobbold (Chairman, The Screen).
About Digital View
Established in 1995, Digital View Group (http://www.digitalview.com) is a proven supplier of specialist electronics for the digital signage and retail media markets. The company has sold over 150,000 solid state media players, supplying not only many digital signage operators, but also brands including Proctor & Gamle, Nokia, L’Oreal, TAG Heuer, Hugo Boss, Unilever, Coca Cola, Philip Morris, Hasbro and Bosch.
For more information, contact:
USA: Dusty Perryman: (408) 782 7773 - dusty.perryman (at) digitalview (dot) com.
UK: Ian Larkman: +44 (0) 207 631 2150 - ian.larkman (at) digitalview (dot) com.
HK: Michelle Fung: +852 2861 3615 - michelle.fung (at) digitalview (dot) com.