The Sense Network Relaunches as it Celebrates a Decade of Open Innovation and Co-creation

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The original co-creation platform, The Sense Network, celebrates a decade of open innovation and co-creation with the relaunch of its online platform.

Created in 2001 by strategy consultancy, Sense Worldwide, the site plays host to the Sense Network’s global community of over 2,000 innovative and creative thinkers, many of whom have helped to develop product and service strategies for forward thinking clients including Nike, Diageo, Johnson & Johnson and BBC.

The new site architecture will open up the platform to facilitate collaboration with other innovation and co-creation agencies, as well as allowing members of the network to take a more active role in the community by launching and managing their own collaborative projects across the site.

Jeremy Brown, CEO of Sense Worldwide, commented: “The Sense Network has come a long way from the gathering of cultural influencers who, ten years ago, regularly met in London to discuss the trends and futures of the day. To date, this global community of creative thinkers and doers has played a pivotal role in delivering co-creation projects for clients across 55 countries in 35 languages.”

To visit the site or become a member of The Sense Network, visit http://www.thesensenetwork.com

For further information, please contact Lara Richardson at Westgate
on 01732 779 087 or lara(at)westgatecomms(dot)com

Editor’s notes:

Sense Worldwide is a strategy consultancy that works with the soft factors as McKinsey, Bain and Accenture use the hard factors.

Sense Worldwide helps companies like Nike, Philips, Johnson & Johnson and Vodafone to create leapfrog strategies based on the powerful forces that really drive their consumers. It does not execute advertising or finished products; its ideas are far bigger, simpler and wider-reaching.

Sense Worldwide is made up of an interdisciplinary bunch of heavyweight consultants from places like WPP, IDEO and Orange Telecom, combined with MBAs and academics. This expert consultancy team is backed by its own invitation-only community of over 2,000 of the world’s sharpest creative thinkers and doers, the Sense Network. Including a national newspaper editor to a pagan witch, the Sense Network has delivered projects in 55 countries and 35 languages.

Sense Worldwide’s work begins with people, not spreadsheets. Co-creation has been at the heart of what the company has done for a decade. By recruiting the most creative consumers and put them together with experts from its network, the resulting collision of ideas and cultures produces truly groundbreaking innovation. The best ideas are turned into prototypes for Sense Worldwide’s clients.

Hard factors only deliver validation of existing ideas. Sense Worldwide’s approach delivers inspiration – this is the key to success in the new creative economy.

In addition to being listed in the National Endowment for Science Technology and the Arts’ (NESTA) Open 100, a list of the world’s most advanced collaborative companies, alongside Proctor and Gamble, Lego and Google, Sense Worldwide has been shortlisted for Marketing Magazine’s Agency of the Year title for the past three years, winning once. Giving Sense Worldwide the top award, Marketing Magazine said, “Sense Worldwide bowled over the judges with their Masterplanning approach.”

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Lara Richardson

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