As Industry Recovers From Recession, Public Relations Candidates Find Significant Competition For Positions

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DeVries Public Relations Launches “Career Reboot” Program to Help Job-Seeking PR Pros

DeVries Public Relations Launches a "Career Reboot" Competition

"The ‘Career Reboot’ is our way to help cultivate talent and continue the positive momentum we’re seeing in the industry," says Stephanie Smirnov, president of DeVries PR. "Who doesn’t want to hit the ‘refresh’ button on the past few years?”

Although PR Week heralds a “rebound” in hiring on all levels in the PR industry and the Bureau of Labor Statistics predicts that the industry will grow much faster than the national average through 2018, competition for public relations jobs in the coming years will remain high as the number of qualified applicants is expected to exceed the number of PR job openings.

Enter DeVries PR “Career Reboot” (#DVPRreboot), a month-long competition which launched today, designed to help revamp the professional persona and pump up the prowess of one lucky PR professional.

“While the industry is on the upswing, there remains significant competition for coveted positions, making it even more essential for PR pros to find a way to shine,” says Stephanie Smirnov, president of DeVries Public Relations. “The ‘Career Reboot’ is our way to help cultivate talent and continue the positive momentum we’re seeing in the industry. Who doesn’t want to hit the ‘refresh’ button on the past few years?”

Inspired by Be Your Own Best Publicist, the recently released book about leveraging PR skills to get hired and rewarded at work (co-written by DeVries Managing Director Meryl Weinsaft Cooper), the "Career Reboot" will offer one lucky PR person with a career "makeover" guided by some of the agency’s top executives. This full-day coaching session will include tips on acing an interview, networking successfully, revamping a resume, developing a strong social media profile as well as other skills needed to succeed in today’s crowded marketplace.

“Jessica Kleiman and I wrote this book because we wanted to help people negotiate what can often be a challenging landscape," says Cooper. “The DeVries ‘Career Reboot’ is the perfect opportunity for any communication professional whether he or she is a few years out of college or planning the next big career move.” She adds, “We’re excited to be a part of this amazing program.”

The “Career Reboot” program is open to continental U.S.-based professionals with at least two years of professional work experience, currently working in or interested in transitioning to the field of Public Relations. To enter, contestants will submit:

  •     A 200-word career story: “Why I want/need a career reboot”
  •     His/her current resume with two (2) professional references
  •     Links to social media profile (at least one)

Deadline for entry is March 20th.

A panel of PR executives will review and evaluate all entries and select five finalists. The five selected entries will be posted on the DeVries Facebook Fan page on March 22, where page visitors can vote to select the final. Voting ends on Monday, March 28th; results will be announced on March 30th. The person who receives the most votes will receive:

  •     Transportation to/from New York
  •     A one-night stay in a hotel
  •     A full-day coaching session at the DeVries offices
  •     Lunch with senior DVPR executives

Go to DeVries PR website, Facebook and Twitter (#DVPRreboot) for more details about the “Career Reboot” program includingthe official rules.

About DeVries Public Relations:
Founded in New York in 1978, DeVries Public Relations is dedicated to focusing on consumer brand communications for a diverse roster of blue-chip brands that enhance consumers’ lives. DeVries provides a thorough spectrum of public relations and communications capabilities, across the beauty, fashion, wellness, food/beverage and home categories. DeVries Public Relations is part of the Interpublic Group of Companies.

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Erin Serrano
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