Fluid Imaging taps eMagine, Launches Rebuilt Website as Industry Resource

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New site's design improves navigation, spotlight's firm's depth of content. Fluid Imaging, leading provider of particle analysis instrumentation based on digital imaging technology, and eMaginetm, a leading Web design/hosting and marketing firm, announced the launch of Fluid Imaging's rejuvenated website (view the site: http://www.fluidimaging.com). The new site remedies maintainability problems and better matches the firm's current image. In addition, it provides clear content paths for the company's two major markets - aquatic and industrial - and showcases the wealth of images, videos and other technical content that are the major means of educating its prospective buyers. The release includes comments from executives of both companies.

Fluid Imaging, a provider of industry-leading particle analysis instrumentation based on digital imaging technology, and eMaginetm, a leading Web design/hosting and marketing consultancy, today announced the launch of Fluid Imaging's rejuvenated website (http://www.fluidimaging.com).

The company's previous website had grown in a patchwork fashion over nearly a decade, to the point that various areas of the site actually employed differing technologies ...with the result that it had become nearly impossible to maintain. Visually, the site also represented the firm's early days as a start-up more than its current position as a respected industry leader. The new site clearly had to remedy these problems; in addition, it needed to provide clear, distinct content paths for the company's two major markets - aquatic and industrial - and provide a showcase for the wealth of images, videos and other technical content that constitute the primary means of educating the company's prospective buyers.

According to Lew Brown, Director of Marketing for Fluid Imaging: "We chose eMagine after an extensive RFP process involving several potential vendors, and we've never had reason to regret our choice. eMagine's design for our site stands apart from most others, and is, in our view, nothing short of spectacular; in fact, we're using some of its elements as a platform for other collateral. There's no way to miss the choice of major application markets on the homepage, and visitors from one segment can follow 'their' content path all the way through without even being aware of the other path ...exactly as we desired.

"eMagine's development team also built out a customized image gallery, with captions and modules that can easily be applied to either single or multiple galleries; and provided a back-end administrative tool that makes it easy to scale the gallery items. Feedback on the new site has been uniformly positive; and we can already see evidence of improved user experiences, based on indicators such as time spent on site and downloads of learning resources."

Bill Gadless, eMagine's President, stated: "From its origins as a spinoff from Bigelow Laboratory for Oceanographic Sciences, Fluid Imaging has upheld its mission of providing innovative imaging-based particle analysis products and services on a global scale. Its hardware and software products are exemplars of innovation, and continue to find application in new markets around the globe ...to the point that the company was named Small Business Exporter of the Year in 2008 by the US Small Business Administration (SBA). We were honored to play a role in helping to improve the online marketing of a company like Fluid Imaging, with its world-class commitment to customer service, quality and value."

About Fluid Imaging -
Headquartered in Yarmouth, Maine, Fluid Imaging Technologies, Inc. was founded in 1999 as a spinoff from Bigelow Laboratory for Oceanographic Sciences in Boothbay Harbor (ME), and has grown every year since. Since its founding, it has been the world leader in particle analysis instrumentation based upon digital imaging technology. Fluid Imaging's flagship product, FlowCAM®, was the first imaging particle analyzer on the market, and continues its leadership in hardware and software innovation. Fluid Imaging's products find application in oceanographic research, municipal water, pharmaceutical formulations, chemicals, biofuels and many other markets. For further information, please visit http://www.fluidimaging.com or call 207.846.6100.

About eMagine -
eMaginetm is the East Coast's leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content development/management, social media and email marketing. eMagine's forte' is helping clients achieve real business results from a total Web marketing effort. The company's blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of B2B online marketing. Further information may be found by visiting http://www.emagineusa.com or by calling 877-530-7993.

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Lew Brown

Dawn Gadless
eMagine
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