Vancouver, BC (PRWEB) March 10, 2011
ResponseTek Networks Inc., a market leader in customer experience management (CEM) software solutions, has been named a 'Hot Vendor' by Ventana Research for 2011. This study is Ventana Research's 2011 Value Index for Customer Experience Management: Customer Feedback Management, the latest in a new category of quantified, research-based Indexes on technology vendors and products.
Not only is ResponseTek ranked as a 'hot vendor' in the industry, but it also received the strongest product rating - highlighting the depth and comprehensive nature of the ResponseTek:CEM platform. The criteria for this Value index included a framework that evaluated the vendors and their products in seven categories of requirements. Five were product-related, assessing usability, manageability, reliability, capability and adaptability, while two quantify the customer assurance issues of vendor validation and return on investment (ROI).
Ventana Research defines customer experience management (CEM) as the practice of managing the effectiveness of all customer-related activities, including all interactions with each customer. "The Enterprise Feedback Management product from ResponseTek is a specialist application that allows companies to collect and analyze customer feedback through multiple communication channels to match customer choice" said Richard Snow, Research Director at Ventana Research. "It therefore allows companies to truly understand the customer experience and as such, it thoroughly deserves its Hot rating in our Value Index for customer feedback".
"We are very pleased to be recognized as a leading vendor by Ventana Research ," says Gord Elder, Product Group Director at ResponseTek, "We have invested heavily over the last ten years in building the leading CEM platform so it's great to have this independent perspective validate our vision."
For more information on ResponseTek or the ResponseTek:CEM platform, call 1-866-484-2900 (toll-free in North America), or +1 (604) 484-2900 (toll worldwide).
To view the report, download a complimentary copy here.
ResponseTek is the global leader in on-demand Customer Experience Management (CEM) solutions, transforming the voice of the customer into actionable business intelligence. ResponseTek provides its groundbreaking CEM solutions to Global 1000 corporations, including leading firms in the telecom, banking, insurance, retail, and online industries. ResponseTek is headquartered in Vancouver, Canada, with offices in Toronto, Canada and London, UK. Visit our website at http://www.responsetek.com.
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About Ventana Research
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