Brand New Concept! Shine Sunless Tanning Spas Opening in St. Louis

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Shine Sunless Tanning Spas opening in St. Louis! An all sunless tanning concept launches three brand new salon spas in the St. Louis market beginning March 9, 2011 in Des Peres, MO. The spas will be located in the Des Peres, Brentwood and Chesterfield areas.

Sun Tan City, one of the nation's fastest-growing chains of privately owned traditional tanning salons, is venturing into a new arena - sunless tanning salons. The company is opening three locations in the St. Louis area that will be singularly devoted to sunless tanning. The stores, named Shine, are scheduled to open by the end of April.

Sun Tan City's CEO and founder, Rick Kueber, started thinking about this venture a few years ago: "We have offered sunless tanning in most of our Sun Tan City salons for years," said Kueber. "But as the demand for those services increased, we saw an opportunity for a salon that would focus on the sunless experience."

The Shine spas will have 5 sunless tanning booths per location. The spas will feature VersaSpa®, the absolute best and latest in sunless tanning technology. The VersaSpa system provides instant color with no UV light exposure - the tan will set between four and six hours after the session and it lasts up to seven days. The sunless tanning experience at Shine is quick and easy, and will definitely change the notion of what a sunless tan is (and isn't). Plus, there's no need to "build a base tan" with VersaSpa. The end result is color that is even and natural, and the process is compatible with any skin type, including fair skin.

Kueber even guarantees a perfect tan: "If our customers are not completely satisfied, then we're not satisfied. Our goal is to revolutionize the way the market perceives sunless tanning. We know how good the VersaSpa technology is, and now we want everyone else to get in on the secret!"
Shine Sunless Tanning Spas are scheduled to open in the following locations:

ABOUT SUN TAN CITY AND SHINE: Sun Tan City is one of the nation's fastest-growing chains of privately owned tanning salons, operating more than 125 premier salons in Indiana, Kentucky, Maine, North Carolina, New Hampshire, Tennessee, Virginia and West Virginia. In 2010, Sun Tan City was recognized as one of the 5,000 fastest-growing companies in America by Inc. magazine. The company was founded in 1999 by brothers David and Rick Kueber and is based in Elizabethtown, Ky. For more information about Shine Sunless Tanning Spas or Sun Tan City, visit or


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Angela Rieger
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