RFID Journal Launches Radio Call-in Show

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A new program on Blog Talk Radio, airing every Friday at 2 pm, will feature Mark Roberti, RFID Journal's founder and editor, interviewing radio frequency identification experts and taking listener questions live on the air.

RFID Journal announced today the launch of a new weekly online call-in radio program, known as RFID Journal Radio. The 30-minute shows will be hosted by Mark Roberti, RFID Journal's founder and editor. Each episode will include interviews with various experts on radio frequency identification, and Roberti and his guest will take listeners' questions live on the air.

In the first episode, airing on Friday, Mar. 11 at 2 pm EST, Roberti will interview Pankaj Sood, founder of McMaster University's RFID Applications Lab. Sood has been involved in several RFID projects with Bombardier Transportation, as well as numerous hospitals and end users in other industries. During the interview, he will discuss those projects, in addition to his current doctoral research on the business value of information, being conducted at Cambridge University, in England. Additionally, Sood will take listener questions about RFID's use in retail, health care, transportation and other sectors.

On Friday, Mar. 18, Roberti will interview Jamshed Dubash, the former head of the RFID programs at Gillette and Proctor & Gamble. Dubash is a seasoned business-development executive with experience at various RFID companies, and is also a consultant who has helped end users sort out how to deploy RFID successfully.

Currently, Dubash is the COO of Petari, Inc., a fabless semiconductor firm focused on enabling high-value and low-cost RFID and cellular solutions in the broader machine-to-machine (M2M) space. He will discuss why RFID failed to take off in the consumer packaged goods industry, as well as where he sees adoption now occurring, technologies on the market or on the horizon that will accelerate adoption, common mistakes businesses make when deploying RFID and other topics raised by callers.

"A growing number of questions are being submitted to our Ask the Experts forum, so it seemed like starting a radio show, during which listeners could ask questions, would be valued by our readers," Roberti explains. "We hope people will tune in for a weekly dose of spirited discussion.

Subsequent episodes will air each Friday at 2 pm Eastern. Future topics on the agenda will include RFID-enhanced social networking, a preview of the upcoming RFID Journal LIVE! 2011 conference and exhibition, and privacy and security issues. For additional information regarding RFID Journal Radio, please visit http://www.blogtalkradio.com/markroberti.

About RFID Journal
RFID Journal is the leading source of news and information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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