United Feather & Down and Dr. James B. Maas Introduce New Bedding Collections for Kids and College Students

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Sleep is as important to growing minds and bodies as good nutrition, yet many children and young adults aren’t getting enough. Premier bedding manufacturer United Feather & Down has expanded its partnership with leading sleep authority Dr. James B. Maas to offer two new bedding collections designed to help kids and young adults get the sleep they need and feel their best.

Dr. James Maas, Cornell University professor and author

Kids and young adults that get the right amount of sleep handle stress better and outperform their peers who don't get enough. These new collections are built to help kids sleep better, helping them feel better and achieve more each day.

Building upon its successful relationship with the noted sleep expert Dr. James B. Maas, premier bedding manufacturer United Feather & Down is expanding the partnership to include new bedding collections targeted to kids and college students.

The new introductions, The Remmy™ Good Night Collection – based on Dr. Maas’ children’s book “Remmy and the Brain Train” – and the Sleep for Success! Dorm Collection, target two segments of the population most in need of quality sleep. As Dr. Maas points out in his New York Times best-seller “Power Sleep” and the recent sequel “Sleep for Success!,” sleep is as important to growing minds and bodies as good nutrition, yet many children and young adults aren’t getting enough. The new bedding is designed to help children and young adults sleep more soundly, improving their alertness, mood and performance.

“Lack of sleep is truly detrimental to growing kids and young adults; it can mimic conditions like ADHD and lead to obesity. Conversely, studies prove that kids and young adults that get the right amount of sleep handle stress better and outperform their peers that don’t get enough,” said Dr. Maas. “My new collections with United Feather & Down are built to help kids achieve longer and better sleep, helping their performance and overall well-being.”

The Remmy™ Good Night Collection
United Feather & Down is pleased to re-introduce the Remmy brand on the 10th anniversary of Dr. Maas’ award-winning “Remmy and the Brain Train” book. The new collection includes a complete line of bedding products tailored to children, based on “Remmy,” the star of Dr. Maas’ book: a little boy who learns about good sleep habits while on an adventure through the “Land of Good Sleep.” Dr. Maas’ unique Secret Pajama Pouch pillows, which unzip to reveal a storage pocket, are also an exciting part of the Remmy collection.

The Remmy Good Night collection is offered with moisture-wicking fabrics and fills as well as SilverFill® for kids who need extra allergy protection. Products are packaged with a “Sleep Tips for Your Child” booklet that helps parents better understand why sleep is a necessity for health and peak performance, offering tips to instill good sleep habits for the future.

The Sleep for Success! Dorm Collection
Dr. Maas’ newest research and studies by other internationally recognized sleep experts provide significant evidence that sleep is correlated with success in school and athletic performance. The Sleep for Success! Dorm Collection is designed to help teens and college students make the most of the sleep they get. A complete collection of pillows, comforters and mattress pads are offered under the Dorm brand as well as a line of Sleep for Success! Dorm with Allergy Protection products featuring SilverFill® down alternative, for a natural defense against bacteria, odor and fungus. Products are packaged with the sleep tips booklet “How to Get Eight Great Hours of Sleep” taken from Dr. Maas’ newest book “Sleep for Success! Everything You Must Know About Sleep, But Are Too Tired To Ask.”

“Dr. Maas’ research tells us that a good night’s sleep is instrumental to children’s and young adults’ success, and we’re excited to offer bedding to help them achieve their full potential,” said Bob Hickman, United Feather & Down, Senior Vice President of Sales and Marketing.

Media Event
From 11:00 a.m. to 2:00 p.m. on Monday, March 14th, United Feather & Down invites the media to stop by the New York product showroom (1071 Avenue of the Americas, Suite 200, NY, NY) to relax, enjoy a light lunch and see these and other new bedding collections from United Feather & Down. The company’s industry experts will also be available to discuss trends in bedding, tips for a better night’s sleep, and talk about the latest technologies and eco-friendly materials and processes. To RSVP for the media event, or for more information please contact Kelley Regan. Regular showroom hours throughout the week are 9:00 a.m. – 5:00 p.m.

About Dr. James B. Maas
A world-renowned sleep expert and New York Times best-selling author, Dr. James B. Maas has made a career researching the relationship between sleep and performance. As professor of psychology at Cornell University, Dr. Maas has taught a national record of more than 65,000 college students in his 47-year career at Cornell and is a sought-after corporate speaker to groups looking to improve performance through better sleep. His unique expertise and insights have made him a frequent guest on television shows including the Oprah Winfrey Show, The Today Show, Good Morning America, 20/20 and The View. He’s author of “Power Sleep: The Revolutionary Program that Prepares Your Mind For Peak Performance,” and the sequel “Sleep for Success! Everything You Must Know About Sleep But Are Too Tired to Ask,” published in January 2011. Dr. Maas has been working with United Feather & Down on an informal basis for the past 11 years, and served as a brand ambassador for the company prior to partnering on the new collection.

About United Feather & Down
Founded in 1797, United Feather & Down is a family-owned manufacturer and marketer of innovative bedding products for the consumer and hospitality industries. The company’s unparalleled experience as a premier purveyor of quality down, and reputation for value and innovation is evident in its wide array of home products and filling materials. For more information about United Feather & Down, visit the company's website or call 847-296-6500.

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Kelley Regan
Kelley Regan Communications
(773) 317-3550
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