Tourism Industry Leaders Meet in Santa Fe March 17-19th, 2011, to Discuss “The Post Recession New Normal”

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The travel consumer's habits are changing by the hour. The economy, Internet, weather, gas prices, air fares and political unrest are all changing the face of tourism. The consumer is downsizing, eating out less, driving shorter distances and never since the 1960s has so much change been thrust towards tourism marketing professionals. Top tourism and consumer researchers are meeting in Santa Fe March 17-19, 2011, to discuss and answer the question regarding the future of tourism.

Have you wondered what the post recession “New Normal” for tourism is going to finally look like? Trips get shorter and shorter, booking windows closer and closer. The consumer is downsizing lodging choices, eating in-room, gas prices are volatile as are air. To answer these questions top tourism and consumer researchers are meeting in Santa Fe March 17-19 2011.

“We are ALL searching for clues as to the character of the post recession consumer,” states Chris Cordova, Chair of the Travel & Tourism Research Association’s Greater Western Chapter (GWTTRA).

“ Are consumers going to return to their old ways?” he continues, “how is the shift from a credit to a debit lifestyle and replacing acquisition with agility going to affect tourism? Will the fact that 65% of Americans feel that since the recession they are happier with a simpler lifestyle create massive shifts in travel behavior?”

Leading academic researchers from top Universities across the Western United States combined with Executives from major research companies such as Smith Travel Research and TNS Global, and Strategic Marketing and Research Inc., will sit down with tourism practitioners from Destination Marketing Organizations, Hotel Companies, State Tourism Offices and Attractions to present, listen and discuss the emerging new post recession consumer.

“It is our goal” states Dr. Vinod Sasidharan, President of GWTTRA board of directors, “to produce from this conference a White Paper on the New Normal for tourism.”

The conference is open to interested public participants. Registration and costs are on the Web site: No registrations at the door.

The conference will be attended by Monique Jacobson, Secretary of Tourism for New Mexico.
The Secretary will be accompanied by Toni Balzano, Acting Deputy Cabinet Secretary.
The conference will be welcomed by Santa Fe Mayor, David Coss.

For more information contact:
John Hope-Johnstone
GWTTRA Manager
541 829 0037

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