Radian6 Extends Global Reach with U.K Acquisition

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Radian6 will extend its global reach with the acquisition of 6Consulting in the United Kingdom.

“The United Kingdom is a strategically important market for Radian6,” notes Marcel Lebrun, CEO of Radian6.

Radian6, the leading social media listening, engagement and insights platform provider, will extend its global reach with the acquisition of 6Consulting in the United Kingdom.

London-based 6Consulting is a social media firm offering social media monitoring to enterprises and agencies in the UK. 6Consulting’s clients include Kellogg’s, EDF, Belron International, Dyson, Fujitsu, Sony Ericsson, the Central Office of Information (COI), the Metropolitan Police, the Greater Manchester Police, as well as many of the region’s top public relations and ad agencies. The firm has been an official reseller for Radian6 since 2009.

With 6Consulting becoming part of the Radian6 team, customers and agency partners in the United Kingdom will have even better access to the full resources of Radian6. The acquisition is also a key milestone in Radian6’s global expansion strategy.

When the acquisition concludes the 20 employees at 6Consulting will become employees of Radian6 Technologies UK Inc. That will take the total number of employees at Radian6 to over 280.

“The United Kingdom is a strategically important market for Radian6,” notes Marcel Lebrun, CEO of Radian6. “We have a strong and growing customer base in the UK and we are seeing strong market momentum as many other businesses and agencies adopt listening platforms to engage with their customers on the social Web. With the acquisition of 6Consulting, we will be able to better service this important market.”

6Consulting Co-founders Matthew Brazil and Paul Taylor are looking forward to becoming part of the growing Radian6 team. “This is a good fit of both values and innovation,” says Taylor. “We know the Radian6 platform well and understand firsthand that it provides an enterprise-scale solution to help businesses and the agencies that service them, manage their social media programs,” adds Brazil. “We will continue to provide Radian6 platform-related professional services to our customers as part of Radian6. Our customers will also have access to the full range of Radian6 resources, including customer success professionals, product developers, technical support and community managers.“

In 2010 Radian6 revenues tripled over 2009 as more than 1,000 new companies, representing thousands of brands, adopted the Radian6 solution. More than half of FORTUNE’s top 100 companies now use the Radian6 listening platform including Dell, Microsoft and PepsiCo. Radian6 is the largest and fastest growing player in the social media monitoring space and has been profitable for the past two years.

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About Radian6
Radian6 is the leading provider of social media monitoring, measurement and engagement solutions. Radian6’s customers include Dell, GE, PepsiCo, Microsoft and UPS, as well as the world’s leading public relations and advertising agencies. Find out more at http://www.radian6.com.

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Sarah Carver
Radian6
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