As a digital media we are able to take advantage of the latest technology to make news as engaging and informative as possible. We see video as the next step to bringing regional business news to life...
(PRWeb UK) March 14, 2011
The publisher’s three regional websites based in Yorkshire, the North West and the West Midlands have been using HD video content within some stores since launch, but the company has now launched a dedicated video channel, (see http://www.youtube.com/watch?v=2MQNDVPWrHM), with full screen player and other improvements, a move that follows a recent surge in interest from readers and the availability of more regional business video content.
The company is calling for high quality editorial content to be provided by PR firms and media agencies, encouraging more businesses to submit video footage that can help bring additional detail and depth to their reporting of news and events.
“As a digital media we are able to take advantage of the latest technology to make news as engaging and informative as possible. We see video as the next step to bringing regional business news to life, but we have been waiting for demand to increase and technology to improve in order to bring it within reach of the business media market, and we feel that now is the right time,” said David Parkin.
“We already video about a dozen events around the UK every month, and we are adding resource to ensure that we will have several new videos each week, ranging from coverage of local business news stories, events and round table discussions, to other ‘lifestyle’ videos, such as luxury car reviews and leisure content relevant to our readers,” added Parkin.
“We want to encourage PRs to think about video as an alternative to photography, and if we receive two minute edited clips of strong editorial style news footage to support press releases and news announcements we will be very happy to use this on our new channel.
“Just as we and other media use PR images, if the quality is right, and is not overtly branded or advertorial in style, we will be keen to add depth to our reporting of regional business stories with PR generated video,” said founder David Parkin.
“The move to increase our use of video is a continuation of our strategy to expand the choice of content we can offer on our sites and apps as business readers become used to accessing information on their terms, and we aim to steadily increase the resources to keep raising the quality and range of our content,” he concluded.
TheBusinessDesk.com was launched in 2007 and now has three websites reporting Yorkshire, North West and West Midlands business news. The sites attract more than 250,000 visits each month, and subscribers receive over 1.5 million regional business news emails from the sites every month.
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