With the capabilities provided by Azorus we will be much better at providing relevant and timely information to our inquirers, applicants, and admitted students.
(PRWEB) March 13, 2011
Azorus Inc. announced that New Jersey’s William Paterson University has chosen the company for its Customer Relationship Management (CRM) solution.
William Paterson, which provides a supportive and challenging environment for more than 11,000 students, has chosen Azorus based on its CRM capabilities and years of higher education expertise. Servicing applicants and students of 250 undergraduate and graduate programs, William Paterson’s decision to utilize CRM demonstrates their single minded commitment to students and their need for a highly personalized experience.
As Azorus CEO Stephen MacDonald explains, “William Paterson is an excellent university with a rich history and we are delighted to partner with this student-centric institution.”
Colleen M. Fuller, Director of Admissions at William Paterson is pleased to be at the forefront of CRM in higher education. Fuller states, “with the capabilities provided by Azorus we will be much better at providing relevant and timely information to our inquirers, applicants, and admitted students. Our prospective students expect accurate information and we will be able to meet or even exceed their expectations.” CRM focused on student recruitment and admissions is gaining greater acceptance as a method by which universities and colleges need to communicate with their tech savvy students. William Paterson University is clearly among the leaders adopting these advanced capabilities all centered on enhancing the student experience.
According to NCES, New Jersey and neighboring states are forecast to experience increasing competition for entering students through 2018. Coupled with Azorus’ CRM capabilities, William Paterson will continue to thrive in this highly competitive market by committing to building meaningful relationships with students and reducing attrition.
About Azorus: Azorus is a CRM solutions firm catering exclusively to the higher education market. With the right combination of technology and support, they help higher education institutions excel through their recruitment and enrollment efforts. Since 2002, Azorus has been working with a wide range of higher education institutions in Canada, the United States and the United Kingdom.