Evantage Consulting Explores the Fusion of Web Analytics Data and User Experience Research

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Evantage Consulting’s Lead User Experience Consultant Fred Beecher will co-present “Web Analytics and User Experience Fusion” at eMetrics, a Marketing Optimization Summit in San Francisco March 13-18

“At times, project teams favor one approach over another, but when you consider data from web analytics along with the behavior analysis of user experience, you can form persuasive arguments for meaningful change,” said Beecher

Evantage Consulting’s Lead User Experience Consultant Fred Beecher will co-present “Web Analytics and User Experience Fusion” at eMetrics, a Marketing Optimization Summit in San Francisco March 13-18. The breakout session on March 14 is part of the Web Analytics Fundamentals track. Participants will explore how uniting the disciplines of web analytics and user experience (UX) can lead to increased conversion rates and quicker user research phases.

“At times, project teams favor one approach over another, but when you consider data from web analytics along with the behavior analysis of user experience, you can form persuasive arguments for meaningful change,” said Beecher.

Beecher, with co-presenter and web analyst Angie Brown, will demonstrate how combining quantitative web analytics and qualitative UX insights can deliver breakthrough results. “You don’t want analytics and UX research to exist in parallel,” says Beecher. “Analytics may give you the ‘what,’ but User Experience helps you determine the ‘why.’ When these two superpower approaches unite, you can achieve better results faster, with fewer iterations.”

For more information about eMetrics, March 13-18, 2011, visit http://www.emetrics.org/.

About Fred Beecher
Fred Beecher is Lead User Experience Consultant with Evantage Consulting, where he makes the most of his 12 years of experience in the user experience design industry. A recognized expert in rapid prototyping and user-centered design, Fred speaks frequently on these topics at national and international professional conferences such as SXSW, IA Summit, and Interaction.

Fred and the rest of the Evantage user experience consultants blog about user experience design at http://userexperience.evantageconsulting.com.

About Evantage Consulting
Evantage Consulting solves complex problems creatively to help business leaders realize breakthrough results and deliver successful new products and services. The firm applies its strong analytics orientation across a holistic spectrum of data to create highly usable, intuitive and marketable products and services. Evantage specializes in user experience and analytics, integrated web strategy, business performance consulting and innovations in health care.

Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit http://www.evantageconsulting.com. Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St.Paul Business Journal’s Great Places to Work award.

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