Tampa, FL (PRWEB) March 14, 2011
iMapp announced today that the My Florida Regional MLS (MFRMLS) signed a Multi-Year contract extension for iMapp’s Premier Tax and MLS Compliance solutions.
Merri Jo Cowen, Chief Executive Officer of My Florida Regional MLS, said, "We've been a client of iMapp for 10 years, and we are excited to extend our partnership. iMapp is a great technology partner, and our users love the software's dependability.”
MFRMLS will be taking full advantage of iMapp’s new advertising initiative, which provides a revenue share on advertising served up on pages inside the current iMapp Tax Mapping Suite. “These advertisements bring value to our users, who then make them available to their clients.” MFRMLS currently serves over 34,000 users in central and southwest Florida.
Joel Cohen, president of iMapp, added, "We are very excited to extend our technology partnership with MFRMLS. This confirms that their users are very happy with the superior tax data and features within our solution. iMapp’s new advertising initiative has 95% of our users seeing offers from our growing list of Advertisers. The reception has exceeded our expectations.” The benefits of this program are clearly helping MLSs/Associations provide additional value to their membership.
About iMapp: iMapp is a Tampa, Florida based company that specializes in the development and maintenance of highly accurate on line geographic information systems that integrate a variety of real property information. iMapp products are currently being used by over 200,000 REALTORS® and Real Estate Professionals. Other clients include banks, mortgage companies, developers and government agencies.
About My Florida Regional MLS—My Florida Regional MLS (MFRMLS) is Florida's largest multiple listing service with approximately 34,000 subscribers in 13 central and southwest Florida counties. Now owned by 15 shareholder Realtor boards, MFRMLS offers a comprehensive suite of productivity and marketing tools to professionals in the real estate industry. To complement its core residential offerings, MFRMLS operates a commercial information exchange, called My Florida Commercial Real Estate, located at http://www.mfcre.com. MFRMLS also operates a consumer home buyer website called MyFloridaHomesMLS.com. For more information, visit http://www.mfrmls.com.