We think the timing is perfect to enter this market right now. Consumer media have been closely covering it for the past few months, which has created the perception that mobile payments in the U.S. sprang to life almost overnight
Louisville, KY (PRWEB) March 15, 2011
NetWorld Alliance, an online business-to-business publisher and event producer based in Louisville, KY, has launched a new flagship portal devoted to mobile payments called Mobile Payments Today.
This information resource will focus on mobile payments projects and technology. Topics will include: banking, retail, restaurants, remittance, apps, online gaming and mobile POS. The content is designed to assist organizations in understanding the cost savings and operational benefits promised by mobile payments. Mobile Payments Today will provide blogs, news, videos, white papers, webinars, supplier listings, research, product reviews, and event info.
“We think the timing is perfect to enter this market right now. Consumer media have been closely covering it for the past few months, which has created the perception that mobile payments in the U.S. sprang to life almost overnight,” said Tom Harper, President of NetWorld Alliance. “Our new editor, James Wester, has a passion for the topic that developed from his time with Chase Paymentech and AOL’s payments division.” Companies like Google, Apple, and Starbucks have focused attention on mobile payment choices, and the market will continue to broaden.
Small and medium enterprises are quickly moving to mobile payments. Three percent accept mobile payments today, and that number is anticipated to increase to 7% in the next 12 months and 16% by the end of 2012, according to The SMB Group.
Several factors have created the convergence necessary to drive the mobile payments market, Harper explained. So far mobile payments represent a minuscule portion of all U.S. commerce: only $2.2 billion this year, according to ABI Research, but predictions indicate huge jumps in use based on mobile device sales.
A study by CTIA The Wireless Association last year revealed that over 285 million Americans are mobile subscribers. Watching the cycle of growth in electronic transactions, Juniper Research predicts that total mobile payments will be $630 billion by 2014, involving one in every six phone subscribers worldwide.
“The mobile payment landscape is evolving as a disruptive technology movement and we will report the trends and practical how-tos so that businesses and individuals can make smart choices,” Harper added.
NetWorld Alliance is a leading business-to-business media communications company that provides news and information on a variety of industries. Founded in 2000, NetWorld Alliance web information portals are used throughout the world and cover the self-service, digital signage, mobile, retail, food service and church industries via media, associations and events.
Other NetWorld Alliance media and events include: ATMmarketplace.com, DigitalSignageToday.com, FastCasual.com, Fast Casual Executive Summit, KioskMarketplace.com, Pizza Executive Summit, PizzaMarketplace.com, QSRweb.com, RetailCustomerExperience.com, Retail Customer Experience Executive Summit, and SelfServiceWorld.com.
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