Galpin Jaguar Announces an Unprecedented $1,000 Test-Drive Challenge Against Competitive Luxury Makes

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Galpin Jaguar is offering a $1,000 American Express® Gift Card for its customers who test-drive a new 2011 Jaguar and then purchase a new competing, comparably equipped Mercedes, BMW, Audi, Lexus or Porsche vehicle.

Galpin Jaguar

Our belief in the new 2011 Jaguar line-up compelled us to offer something extraordinary as proof to our customers that we believe today’s Jaguar is a superior choice.

Galpin Jaguar, the leading Jaguar dealer in the nation according to Jaguar Cars, inc., launched a new marketing campaign designed to demonstrate their confidence with the new 2011 Jaguar line-up.

Beau Boeckmann, Vice President of Galpin Motors, stated that Galpin Jaguar’s goal is to challenge customers to test-drive a 2011 Jaguar at Galpin before considering selected competitive makes. If a customer buys or leases an eligible comparably equipped Mercedes, BMW, Audi, Lexus or Porsche within 10-days after a new Jaguar test-drive at Galpin, they will receive an American Express® Gift Card valued at $1,000.

“Our belief in the new 2011 Jaguar line-up compelled us to offer something extraordinary as proof to our customers that we believe today’s Jaguar is a superior choice,” said Boeckmann.

Recently, Jaguar has received critical acclaim for the all-new 2011 XJ and its entire Jaguar line-up including the Jaguar XF and XK series. Additionally, the Jaguar XJ was named “Design of the Year” and an “AUTOMOBILE All-Star” by AUTOMOBILE Magazine. The British luxury car manufacturer also announced an industry-leading limited warranty coverage package called “Platinum Coverage,” providing Jaguar owners protection for five years or 50,000 miles, including maintenance and wear & tear items on new 2011 models. “A Jaguar customer will pay virtually nothing to maintain their Jaguar during the coverage period. No luxury brand offers a better warranty and maintenance coverage program than Jaguar,” stated Brian Allan, Galpin Jaguar’s General Manager. Allan added that “Galpin’s innovative test-drive challenge puts our money where our mouth is and I believe that after customers drive a new Jaguar at Galpin, chances are they will not need any more test-drives.”

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Erin Bronner
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