Successful pay-per-click ad writing requires iterative and continuous ad testing, a data-driven approach to choosing the best ad text, and a deep understanding of advertising psychology
San Francisco, CA (PRWEB) March 14, 2011
BoostCTR announced today that it has secured $1.64 million seed financing from Javelin Venture Partners and Metamorphic Ventures (each will take a board seat), along with participation by Founder Collective, 500 Startups and WGI Group. The industry’s leading ad text optimization firm, BoostCTR leverages a crowdsourced network of expert PPC copywriters and an automated ad testing platform to provide guaranteed ad performance improvements for enterprise advertisers, SEM agencies and SMBs. The service is generating an average of 30% lift in both CTR and sales volume for clients.
“Successful pay-per-click ad writing requires iterative and continuous ad testing, a data-driven approach to choosing the best ad text, and a deep understanding of advertising psychology,” says BoostCTR CEO David Greenbaum. “Even the biggest pay-per-click advertisers rarely have the combination of resources, copywriting expertise, and tools for statistical analysis to generate optimal results from their pay-per-click ads. BoostCTR is able to generate a massive lift in sales volume for both enterprise and SMB clients by providing them with access to intelligent automation software and an army of highly skilled direct response copywriters.”
BoostCTR will use the funding to accelerate the development of the company’s ad optimization platform to further entrench itself as the dominant provider of text ads for search and social media marketing. Greenbaum added, “We’ve been able to generate results with consistency, so we are able to offer a performance-based, money-back guarantee. That’s a really powerful statement to advertisers, and it means that we have very, very happy customers. Our focus now is on reaching, servicing—and satisfying—even more advertisers.” One way the company plans to do this, according to Greenbaum, is by investing in extending BoostCTR services to cover search, social and mobile advertising platforms.
“Crowdsourced solutions have provided efficiency and scale to address a variety of problems ranging from designing websites and logos to securing venture funding,” said Jed Katz of Javelin Venture Partners. “BoostCTR’s investor group is excited about the company’s novel application of crowdsourcing to pay-per-click ad optimization. And the results speak volumes about the effectiveness of their solution”. In addition to the previously mentioned VC and angel firms, a number of veteran entrepreneurs participated in the round including Doug Chertok, Founder, Street Easy; Mark Goines, Investor, Mint.com; Don Hutchison, Board Member, Marin Software; Karl Jacob, Founder, Keen; David Kidder, CEO, Clickable; Stuart Larkins, Founder, Performics; Christopher Muenchhoff, DealTime; Maynard Webb, CEO, LiveOps and former CEO, eBay; and Justin Yoshimura, Founder, 500 Friends.
The Company has an impressive roster of advisors including Satya Patel, Jonah Goodhart, Mike Walrath, Matt Mickiewicz, Bryan and Jeffrey Eisenberg, Yan-David Erlich, Brad Geddes and Shaival Shah. The company has benefited greatly from investor introductions facilitated by Angel List.
Pay-per-click advertisers can learn more about how BoostCTR works or get started with a money-back guaranteed trial of the software on one initial pay-per-click ad group. Visit BoostCTR.com to learn more.
David Greenbaum, CEO