Superfish Offers Monetization for Add-On and Toolbar Developers

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Superfish, a visual search start up, has developed a unique way for add-on and toolbar developers to generate revenue from their user base. By simply adding a line of javascript into their app, developers can include Superfish’s visual product search feature.

Superfish Visual Search

Adding Superfish visual search has been a great decision...it was simple to implement and it’s generating some serious revenue for us

One measure of success for software developers is the number of users who have downloaded their app or program. By that measure, some of the most successful software engineers out there are browser add-on and toolbar developers. But with over 2.3 billion add-ons downloaded to date for the Firefox browser alone, the popularity of add-ons has not translated to economic success for their developers. The top add-on developers have tens of millions of users but have little to show for it in terms of revenue.

Superfish, a visual search start up, has developed a unique way for add-on and toolbar developers to generate revenue from their user bases. By simply adding a line of javascript into their app, developers can include Superfish’s visual product search feature which lets users compare prices and discover products through image recognition. Once downloaded, a user can go to any online store and with one click, find deals and see similar products on any item. This visual search feature can be white labeled so that developers can seamlessly integrate this functionality into their products. And Superfish shares the revenue generated with the developer.

“We recognized that partnering with developers can be a great way to expose our functionality to a wider audience,” says Joe Dew, head of product for Superfish. “Users enjoy the convenience of one-click visual shopping, advertisers get more leads, and developers earn money. It’s a win for everyone.”

“Adding Superfish visual search functionality has been a great decision,” says Mark Cramer, CEO of Surf Canyon, a very popular search enhancement add-on. They recently integrated Superfish visual search into their add-on. “They have really cool technology and the data shows that my users find it useful. It was very simple to implement and it’s now generating some serious revenue for us.”

To learn more about how Superfish visual search can help you earn money, send a note to info (at) superfish (dot) com.

About Superfish
Superfish powers visual search for website and application developers who want to give users the ability to shop for any product on the web with nothing more than a picture. Their sophisticated, real-time visual search algorithms can analyze an image on the fly and return identical or visually similar results from an index of over 100 million product offers from over 4,000 merchants. Developers can access the Superfish visual search platform via an API or javascript injection.

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Joe Dew
Superfish
(650) 378-8556
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