DramaFever.com Premieres "TURN IT UP TO 11" in USA

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Partnership with DFSB Kollective and Indiestory Brings Award-Winning Korean Rockumentary Film to American Audiences Online

Turn It Up To 11

“TURN IT UP TO 11 is an exciting new addition to DramaFever. Music and film fans everywhere will enjoy going backstage and seeing the nitty gritty side of being in a Korean indie band,” -- Suk Park, co-founder of DramaFever.com.

Today, DramaFever releases the U.S. digital premiere of the award-winning, hard-hitting rock & roll documentary, TURN IT UP TO 11. Viewers will go behind the scenes on the trials and tribulations of Korea's indie music scene with a candid view on the chaotic makings of the indie record label Ruby Salon Records and an intimate look at some of the edgiest indie rock bands in Korea today -- Galaxy Express, Apollo 18 and Tobacco Juice, whose drummer, Baek Seung-hwa, doubles as the director of TURN IT UP TO 11. The rockumentary film marks the first collaboration between DramaFever, DFSB Kollective (a K-Pop creative agency representing Korea's top altrock, urban, and electronica artists) and Indiestory (Korea's leading independent film distributor).

American music fans will get a chance to see all the drama in making and breaking the bands on DramaFever, the leading video website for mainstream audiences interested in direct-from-Asia primetime entertainment. TURN IT UP TO 11 will be streaming in free, high quality video.

Direct Link: http://www.dramafever.com/drama/3921/Turn_It_Up_To_11/

Recipient of the Audience Award at the 2009 Seoul Independent Film Festival and the Fujifilm Eterna Award for Best Korean Independent Feature Film at the 2009 PiFan Puchon International Fantastic Film Festival, TURN IT UP TO 11 is timing its release in the US to coincide with the highly anticipated Spring 2011 tours of two of the film's featured artists -- Apollo 18 and Galaxy Express.

Winner of the Best New Band at the 2010 Korean Music Awards, Apollo 18 will launch their US debut at the prestigious 2011 SXSW South By Southwest Music Festival (March 15 - 20) and soon afterwards will the hit the road for an ambitious whirlwind regional tour of the Southwestern United States that will see them playing a total of 16 shows in 13 days. http://apollo18.co.kr

Also making their US debut at the same time are newly crowned 2011 Musicians of the Year at the Korean Music Awards -- Galaxy Express. As one of the AltROK headliners for the 2K11 SEOULSONIC North America tour with Vidulgi OoyoO and Idiotape, Galaxy Express will be performing at CMW Canadian Music Week (March 9 - 13) and SXSW South By Southwest (March 15 - 20) as well as playing major city stops in New York City (March 24 @ The Knitting Factory), San Diego (March 31 @ Tin Can Alehouse), and Los Angeles (April 2 @ The Roxy Theater). http://seoulsonic.kr

"TURN IT UP TO 11 is an exciting new addition to DramaFever. Music and film fans everywhere will enjoy going backstage and seeing the nitty gritty side of being in a Korean indie band," said Suk Park, co-founder of DramaFever.com.

Bernie Cho, founder of DFSB Kollective adds, "As Korean indie bands are starting to make a major push Stateside, we thought this would be a perfect opportunity to work with DramaFever to introduce American audiences to some of the best and the brightest talents in Korea's live music scene."

Viewers can watch TURN IT UP TO 11 and hundreds of other shows online for free on DramaFever.com or purchase a premium subscription at $4.99 per month for uninterrupted advertising-free programming, access to exclusive content and other advanced features. Future plans will make it more convenient to watch DramaFever content across mobile and Web TV platforms. As of March 2011, DramaFever retains the online distribution rights to the largest digital library of Korean entertainment in North America, including suspense thrillers, historical dramas, romantic comedies, music variety shows and documentaries. DramaFever will soon also stream online extensive primetime TV shows from Japan, the Philippines, and China.

About DramaFever
DramaFever is the largest online provider of Korean TV dramas and a leading distributor of Asian entertainment in North America. The company licenses content from major Asian media companies and distribute them in high quality with English subtitles via DramaFever.com as well as syndication partners such as hulu.com. DramaFever's content partners include KBS, MBC, SBS, FUNimation, Asahi TV, ABS-CBN, Joyplex, Group Eight, ISplus, JS Pictures, and many others.

About DFSB Kollective
DFSB Kollective is a Seoul-based creative agency that specializes in providing innovative digital media, marketing, and distribution solutions to Korean Pop ('K-Pop') music artists. As more and more K-Pop acts aspire to go independent and international, DFSB Kollective collaborates with them to devise customized music 2.0 strategies that directly connect them to their local and global fans. Since Spring 2009, DFSB Kollective has successfully launched the first sold-out K-Pop tour in the USA, secured the first #1 iTunes chart debuts for K-Pop albums in North America, and rolled out over 300 K-Pop artists into digital music stores and sites worldwide.

About Indiestory
Established in 1998, Indiestory is Korea's only distribution company dedicated to all kind of independent films. Over 13 years, it has distributed over 650 titles including independent feature films, short films, short animations and documentaries domestically and internationally. Currently, the company just finished feature film production and is active in acquisition and distribution of quality independent films.


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