Nurture Connect Launches the First Direct Sales Channel for Technology Products Aimed at Seniors

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With the exploding growth of the senior population aspiring to age in their own homes longer, Nurture Connect, announced today the launch of its Person-to-Person (P2P) Consultant Network to introduce simple, useful technologies directly to caregivers and seniors living independently to help them manage daily living, whether at home or while “on the go.” As a strategic consulting leader to the boomer and senior technology marketplace, Nurture Connect believes the new P2P direct sales network provides an easy way for seniors, family and professional care givers to learn about meaningful health and communication technologies in their own homes and communities.

Connecting People and Technology

We make “House Calls” demonstrating health and communications technologies to seniors and their caregivers.

Nurture Connect launches with a range of products for seniors and their families, including the Doro PhoneEasy from Consumer Cellular, amplified telephones from ClearSounds, brain fitness tools from Dakim, a computerless email system from Presto, a senior-friendly family computer from Telikin, and many more products.

Buying technology products in traditional sales channels can be difficult and frustrating for people of all ages, but especially for seniors and their families. Nurture Connect makes it easier and more understandable by educating customers in person about the technologies, working with them to select products that fit their specific needs and then ensuring that the products are set up and working properly. Nurture Connect is the first direct sales P2P company focused on health and communication technology products in the $114 billion worldwide direct retail sales industry.

“This nurturing sales approach not only connects people with technology but, more importantly, increases adoption and use of the products and services. Our Sales Consultants take extra steps to ensure that the products are properly set up and that customers know how to use them. This high-touch approach isn’t something customers will get from a large retail store, dealer network or online-only seller,” said Shana Duthie, CEO of Nurture Connect.

About Nurture Connect:
Nurture Connect ( markets simple technology products and services that help caregivers and those living independently manage daily living, whether at home or while “on the go.” The company’s product portfolio focuses on wireless health and communication technologies. Its P2P Direct Sales Consultant Network educates consumers about new products, delivers product demonstrations and sells directly to the people who will use the products in the convenience of their own homes and in their communities. Nurture Connect, Inc., the parent company of Nurture Connect, is a product strategy and sales consultancy, and also a founding member of the Aging Technology Alliance (AgeTek).


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Michaela Sweatt
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