LaJobi Introduces the Cameron Collection for Europa Baby

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Traditional Styling and Exquisite Details Come Together for a Classic Nursery Collection

LaJobi Inc., the designer, manufacturer and distributor of leading brands of infant furniture, today introduced a new collection in their Europa baby brand, the Cameron Collection.

The Cameron Collection is crafted to adapt as a room transitions from nursery to toddler or child’s room and beyond. It features a Convertible Crib, which converts from a Crib to Toddler Bed, Day Bed with three adjustable heights for custom mattress support as well as a Full Bed. A Cameron Double Dresser and 4 Drawer Dresser complete this confident and stunning collection. (Guard rails for crib to bed conversions are sold separately.)

Grounded in centuries old traditional styling, the Cameron Collection features dominant straight-line construction with accentuating round knobs and elegantly turned posts. Available in Chocolate and Classic Cherry finishes, the design suggests a country-style with handcrafted care, while details such as bun feet add a subtle flourish to the collection’s tastefully modest design.

“This beautifully crafted crib can serve as the centerpiece for nursery design and beyond,” said Barbara Rogers, Director of Marketing for LaJobi, makers of Europa Baby. “The rich Chocolate and Classic Cherry finishes compliment the structure and details that are so on trend as consumers look for old world quality and classic finishes.”

Like all LaJobi manufactured collections, the Cameron Collection is originally designed and carefully crafted ensuring unique and superior design and workmanship and meets all ASTM, CPSC and JPMA standards.

The collection is available now at specialty retailers and fine furniture stores across the nation including Buy Buy Baby. Priced as a perfect option for the budget conscious nursery, the Cameron Collection items retail for $399.99 - $499.99.

About LaJobi Inc.:
LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc., (NYSE: KID), Kid Brands, Inc. is a designer, importer, marketer and distributor of infant and juvenile consumer products that acquired LaJobi in April of 2008.
Originally named for its founders, brothers Larry and Joe Bivona, LaJobi remains known for commitment to top-quality workmanship, design, service and uncompromising dedication to quality and innovation. The company manufactures markets and distributes eight top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Nursery 101, Graco, Little MissMatched, kathy ireland Baby as well as Serta crib mattresses. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recently recognized as a Consumer's Digest Best Buy. And, LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their related collections can be found at http://www.lajobi.com or (888) 266-2848.

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Stephanie Rogers

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