Evan envisions a quickly approaching reality in which entire organizations use insights from their web analytics department.
Atlanta, GA (PRWEB) March 15, 2011
Evan LaPointe, Vice President and Director of Client Performance at Search Discovery, the Atlanta-based online consultancy, has been nominated as one of five finalists for the Web Analytics Association’s Awards for Excellence under the category of “Most Influential Industry Contributor.” Other nominees for the award are Avinash Kaushik, Analytics Evangelist for Google, and Emer Kirrane, Manager of Web Analytics for Yahoo!.
Redefining the role of the web analytics professional is a daily pursuit for Evan, who writes his blog AtlantaAnalytics.com and has monthly columns on Search Engine Land and Business.com. Evan is a frequent speaker at events for organizations such as the Atlanta Interactive Marketing Association and the Atlanta Marketing Association. His presentations are relevant and engaging at all levels of an organization, from analysts to C-level managers.
Evan envisions a quickly approaching reality in which entire organizations use insights from their web analytics department. He argues that operations, not just marketing, should be influenced by a deeper understanding of how customers interact with a company online. By using data to weigh priorities and make decisions that require collaboration from many departments, Evan helps companies align their teams so everyone is working towards the same goals.
Evan’s Client Performance team at Search Discovery specializes in the implementation and use of web analytics tools such as Omniture, WebTrends, Coremetrics, and Google Analytics. The group uses web analytics data to help site owners take a holistic and networked approach to making budgetary and design decisions. With so much expertise in paid and natural search, display advertising, design, usability and information architecture, Search Discovery believes that practitioners of web analytics can be the true unbiased voice of the organization.
Justin Tenisci, Performance Strategist at 22squared stated that, "Evan is truly a wonder. He has extensive knowledge in SEO/SEM and web analytics and he is easily able to communicate that knowledge to people across the spectrum. We are fortunate to have worked with and learned from him."
About Search Discovery, Inc.:
Search Discovery is an online consultancy located in Atlanta, GA that has been in business since 2004. As experts in cutting edge online marketing, Search Discovery works with every client as a partner, providing unique business solutions with outstanding customer service. They focus on bringing more traffic to client sites while strengthening their online business to turn visitors into customers. Through paid search, SEO, and improved site performance, Search Discovery has helped to improve online operations for clients such as Chick-Fil-A, ApartmentFinder.com, Credit.com, and Alternative Apparel. Additional company information can be found at http://www.searchdiscovery.com
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