Oprah Winfrey Associate of 25 Years Spearheads Groundbreaking New Talent Search, Born to Perform, and Brings Excitement of Talent Competitions Online

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Born to Perform matches the appeal of shows like American Idol and X-Factor, while tapping into the largest broadcast possible--the Internet. Bringing an innovative multimedia spin to the highly-saturated realm of televised talent search programs, Born to Perform is set to captivate online viewers the world over with its unique platform and opportunities for entertainment hopefuls.

the common person’s American Idol

Internet-based competition, BorntoPerform.com (http://borntoperform.com/), recently launched amidst growing anticipation. Spearheaded by Roosevelt Cartwright (known for his longtime work with Oprah Winfrey), the new site is changing the face of the traditional talent search by adding an online spin. The exciting new website allows contestants to upload videos of their best performances to be viewed and rated by the world. Prize winners are selected each week for cash prizes and entered into the semi-finals for a chance to win $10,000. Never before has a show of this magnitude been presented solely online. Soon dancers, singers, comedians, musicians, and more, will be just one click away from their big break.

Born to Perform matches the appeal of shows such as American Idol and X-Factor, while tapping into the largest broadcast possible--the Internet. Bringing an innovative multimedia spin to the highly-saturated realm of televised talent search programs. Born to Perform is set to captivate online viewers the world over with its unique platform and opportunities for entertainment hopefuls.

An entertainment industry insider and entrepreneur, Roosevelt Cartwright is best known for his behind-the-scenes work on the Oprah Winfrey Show for the past 25 years and currently assists on BET’s Monique Show in the same capacity. Cartwright was inspired to create Born to Perform as “the common person’s American Idol,” giving anyone a chance to let their talent shine and live out their dream.

Since it's conception, the site has received offers from major Internet corporations, including YouTube. And in the wake of Oprah Winfrey’s highly-publicized new television network, OWN (http://www.oprah.com/own), a television version of "Born to Perform" has been submitted and is currently being considered to air on the station as an addition to the website. It’s safe to assume these companies recognize the brilliance of this new online contest.

“Where it pays to perform!” the site’s motto says it all. Each week, as contestants throughout the country upload their performances, they will be judged on their talent and video ratings from online viewers and selected to win $250. Finalists are then entered into the semi-finals where the stakes are higher and they compete for the $10,000 grand prize.

In addition to showcasing the nation’s best up-and-coming entertainers, "Born to Perform" is committed to supporting charitable causes. The show will be partnering with various non-profits and donating a portion of contestant's $5 registration fee to benefit each organization’s cause. Also, promoting social awareness of the non-profits on BorntoPerform.com and via Twitter and Facebook, will give fans a chance to learn more about the causes and encourage widespread support. Already offering the chance of a lifetime to thousands of everyday people week after week, Born to Perform’s dedication to helping worthy causes adds a humanitarian cherry-on-top. Oprah Winfrey’s numerous foundations, including O Ambassadors and The US Dream Academy, are among initial charities being considered.

The stage is set, and "Born to Perform" is ready to deliver. The groundbreaking online competition will define a fun, new and exciting digital era in talent searches, and will undoubtedly raise the bar in the entertainment world, presenting the nation’s best in everything from Salsa Dancing to Beatboxing. Simply go to BorntoPerform.com each week to tune in and vote, or better yet, join in the fun and show the world what you've got!

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Zebulon Sumlin

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