Club Intrawest “Lexicon” Shapes Members’ “Best Vacations of Their Lives”

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Private Vacation Club’s Award Winning “Storybook” Tells the Story

A happy, thriving Member Community makes Club Inrawest successful.

Club Intrawest, the private vacation club which recently received five finalist placements in the American Resort Development Association(ARDA) Annual Award Program has developed its own lexicon when it comes to talking about its community of Members and their shared ownership of beautifully crafted Vacation Homes across Canada, the United States and Mexico.

The organization’s Storybook received ARDA honors in the Brochure (8+ pages) Category. The Storybook was created to put forth the message that although the organization has top flight resorts (two of which also received architecture and design finalist placement), there is more to Club Intrawest than bricks and mortar. As the Storybook says “There’s a feeling too. A sense of belonging, a genuine community of like-minded individuals connected by the Club experiences they will treasure forever.”

“A happy, thriving Member community makes Club Intrawest successful,” said Robert Reyes, Vice President of Member Experience for Club Intrawest. Reyes, who has been with Club Intrawest for nine years and whose background includes senior management positions with Four Seasons Hotels and Resorts and Sheraton Hotels, says the company’s Guiding Lights are “concepts we incorporate into all aspects of the Club experience. We call them out in our brochure which is used to educate new Team Members, vendors and possible new partners as we grow.”

The Storybook uses this lexicon to shape actions and results. The words Club, Escape, Selective, Simple, Extraordinary and Treasured are not just words, but clearly principles which make Club Intrawest vacation experiences unique and memorable.

“At Club Intrawest, we pride ourselves on being different. This is why we’ve developed our own language,” says Reyes. “From our ‘Member Reception’ to our ‘Club Ambassador’ we differentiate ourselves from other lodging providers, timeshare companies, vacation clubs, fractional properties and hotels.”

Club Intrawest will make its Storybook available electronically to those interested in understanding why the Club has an advantage over its competitors.

For a copy of the Storybook email rroddy (at) clubintrawest (dot) com Since opening its first location in 1994, people from 48 countries have joined, enjoying eight Club Intrawest locations across Canada, the United States and Mexico and access to hand-picked hotels, resorts and lodging properties through ExtraOrdinary Escapes, Intrawest’s private exchange program.

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Georgi Bohrod
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