C2 Helps H-O-H Bridge the Gap Between Brand and Website

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C2 Creative Consulting, Ltd. recently finished working with legacy company H-O-H Water Technology, a nationwide provider of HVAC water treatment programs, to help bridge the gap between brand and web site by integrating their new branding online.

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C2 Creative Consulting, Ltd. recently finished working with legacy company H-O-H Water Technology, a nationwide provider of HVAC water treatment programs, to help bridge the gap between brand and web site by integrating their new branding online.

"For us, it’s not about creating a web site that’s just a directory or a product catalog. It’s about starting a conversation with our customers online, and C2 understood how to integrate our brand and our web site to meet that objective," explained Tom Hutchinson, President at H-O-H.

C2 reinforced H-O-H's position as an industry leader by developing a distinct online brand in an otherwise cluttered homogenized category. C2 achieved this by meeting three primary objectives:

1.    Expand sales reach by engaging customers in their language, whether they are a CEO, a facility manager, or an engineer. The site is as much about the end user as it is about H-O-H because it speaks to the specific needs of each user and how H-O-H meets those needs.

2.    Provide a primary resource for information and solutions based experience by organizing and simplifying the site architecture so customers have an intuitive path to a solution.

3.     Let visitors know that H-O-H stands for water purification, water restoration and water conservation, and ensure that http://www.hohwatertechnology.com visually and verbally reiterates the transparency of the process at every touch point.

"Companies often invest in branding and subsequently enlist our help in implementing their brand throughout their marketing platforms. H-O-H asked us to build off of their brand equity and connect it to a cohesive online experience," said Patrick Smith, partner and head designer at C2 Creative. “Most importantly, they’re pleased with the results.”

ABOUT C2 CREATIVE CONSULTING

With a big agency you get experience. With a small agency you get attention. Why choose? You need to think small and dream big. C2 Creative Consulting Ltd is a boutique marketing communications design and branding group with over 30 years of big agency experience working with companies such as BonVoyou, Lilly, Procter & Gamble, and Kraft. At C2, we make big things happen by blending strategy, design and technology to build better brands through advertising and new media communications. We’re dedicated to developing creative campaigns for Fortune 100 companies, start-ups and everything in-between. To start something big, contact us today at 1608 N. Milwaukee Ave. Suite 707, Chicago, IL 60647 or at 312.852.0223.

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Amelia Dellos

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