London, UK (PRWEB) March 22, 2011
Box UK’s in-house developed app UI Sketcher (http://www.uisketcher.com) has attracted international attention since its launch in December 2010 with User Experience professionals praising its simplicity of design and ease of use. Taking advantage of the unique capabilities of the iPad platform, and integrating email, Dropbox and external display functionality, the app allows designs to be generated quickly and shared easily.
The tool was inspired by Adaptive Path’s “Good Design Faster” methodology and the sketchboard technique, a highly effective way of generating user interface ideas although not so suitable for sketching on the move. UI Sketcher makes best use of current technology to replicate the sketching environment, mirroring the physical pen and paper toolkit as closely as possible and allowing designers to produce better designs more quickly, regardless of location or resource.
Box UK’s UI Sketcher fills a gap in the market. Where other apps offer too much detail and choice for what is intended to be a quick, low-fidelity exercise, or are too rudimentary to produce effective designs UI Sketcher is purely designed for sketching User Interfaces, and offers the ideal tools for the task.
The praise for the product has been far-reaching. Michael Angeles in the US (@konigi), a leading figure in the UX arena reported that ‘UI Sketcher for the iPad is the sketch app UX designers have been waiting for’ and German app review site AppForThat (@appforthat) concluded that ‘If you are a designer and are looking for a digital sketching solution, you should have a look at UI Sketcher’. One reviewer even went as far as to say that the app might just be reason enough to buy an iPad!
James Downes, Box UK’s Head of User Experience said: “UI Sketcher was developed with one goal; to help User Interface designers produce better, faster designs. We’re thrilled with the response we’ve received so far, and sales of the app have surpassed our highest expectations. It’s great that so many industry professionals have given such positive feedback.”
About Box UK
Box UK is a team of 50 experienced web consultants and software developers. Established in 1998, privately owned and profitable every year since inception, their client list includes BBC, Investec Asset Management, LAN Airlines, The National Gallery, World Vision and Severn Trent Plc. Box UK offer a range of innovative, effective products and services including Content Management, User Experience, Analytics and Bespoke Development, including Mobile and Apps.
For more information, please contact Lisa Innes, Head of Marketing on:
t: +44 (0)20 7439 1900
f: +44 (0)20 7681 1889