Social2B Announces a New Approach to Social Media Metrics, Measurement, and Scalability

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Social2B’s new method will help businesses create a Social Media Metrics and Measurement strategy as well as implement the infrastructure to successfully scale social media efforts.

Social2B - Leader in Social Media Scalability

“Social media is serious business and everyone is realizing the need to treat it as such,” said Ytzik Aranov, Social2B co-Founder and Chief Operating Officer. “Yet, marketers are still struggling with justifying the scaling of social media efforts..."

Social2B announces a new methodology to help companies establish a Social Media Metrics and Measurement strategy, assess their social media maturity and help build the proper infrastructure to address the growing need for scalable Social Media Marketing efforts across the Enterprise.

As social media continues to become part of an Enterprise marketing strategy, it becomes imperative to measure its success. Social2B is addressing this ever-growing need for measuring the Social Media Marketing ROI (Return on Investment) by helping companies align their traditional business metrics with newly emerging Social Media Metrics, such as - Twitter followers, Facebook ‘Likes’ and a variety of other social community building metrics and indicators. This allows marketers to better quantify and justify the investment involved in Social Media campaigns to the C-Level Suite.

The Methodology, service and associated social media product and platform offerings will be launched on March 14, 2011 and will be available to all businesses immediately. They will combine a carefully selected, ‘client optimized’ set of services to assess, align and enhance companies’ social media efforts using traditional business metrics and social media metrics.

“Social media is serious business and everyone is realizing the need to treat it as such,” said Ytzik Aranov, Social2B co-Founder and Chief Operating Officer. “Yet, marketers are still struggling with justifying the scaling of social media efforts to their C-Level Suite and their Board. These services will help them do just that.”

According to The CMO Club’s recent survey, today’s most sought-after skills within marketing organizations were in social media, analytics, search optimization and integrated marketing technologies. Based on recent eMarketer research, 4 out of 5 US businesses over 100 people will use Social Media Marketing in 2011. Social2B’s new service will help identify a social media strategy for Key Performance Indicators (KPI), which are still being refined by standards bodies and organizations alike. As KPI’s vary in each business and each industry, Social2B will assist its clients in establishing the metrics that are important to their business.

“Scaling social media efforts will become a top agenda item for 2011 and 2012, as businesses begin to realize a full potential of social media marketing, tools and technologies,” said Alex Romanovich, Founder and Board Member of Social2B. “It’s only a matter of time when social media will become a mainstream metric of every client-centric business and will be integrated into every part of the value chain – HR, Legal, Marketing, Sales, Customer Service, and other strategic parts of an organization.”

About Social2B
Social2B is a social media marketing company focused on helping businesses build an integrated social media marketing strategy. Social2B’s Social Media Scalability Methodologies combine strategy with implementation, integration, technology and analytics to provide unique, goal-oriented services across the entire Value Chain of the Enterprise. Social2B’s unique Social Media Scalability Roadmap is a perfect fit for medium and large size corporations looking for growing client engagement and measurable results.

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Alex Romanovich
Social2B
1-212-658-9744
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