Elava Botanik Introduces Food-Grade Hair Care That’s Good For The Body And The Environment

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Celebrate Earth Day with Elava - Introducing an Environmentally-Responsible Line of the first and only shampoos and conditioners made exclusively from whole, organic fruit pulp.

Earth Day is right around the corner—April 22 and this year it’s easy to be environmentally friendly when it comes to hair care, thanks to Elava Botanik. The Atlanta-based company offers the only products in the world made with 100% natural, certified-organic fruit pulp, providing hair with essential nutrients to keep it healthy and improve structure naturally, while also preventing various toxic chemicals from seeping into the environment and polluting the planet.

The amount of semi-toxic chemicals typically found in hair care products is astounding. These chemicals, often used to preserve products for a longer shelf life, are not found in any Elava Botanik products. Each bottle of luxurious shampoo or conditioner is market with a “Fresh Until” date, just like produce purchased at the grocery. “We’re proud of the fact that our products are perishable because this reflects our guarantee that they are made with only fresh, ripe, organic foods—It’s real food for truly beautiful hair,” says Julian Huxley, the developer of the line.

The use of whole, natural, organic fruit pulp allows for a degree of natural absorption and interaction of nutrients with the hair not possible with other synthetic or even natural, extract-based products. The fruit’s probiotic microbials (health-promoting bacteria), for example, naturally add structure and shine—making the hair truly stronger. “Our bodies are made to recognize, absorb, and utilize plant-based whole foods,” says Huxley. Just as the health-conscious consumer is recognizing that whole-food sourced multi-vitamins work better than synthetic vitamin supplements, the hair and scalp are no different—Whole food hair care makes hair look, function and grow better.

Elava’s shampoos and conditioners contain no parabens, chlorides, petrochemicals, sulfates, glutens, plasticizers or silicones that end up in the water supply and cause harmful effects on the environment with other hair products. By omitting these chemicals and toxins from the product, Elava Botanik is ensuring that no harmful by-product of their shampoos and conditioners enters into the water supply. In addition, all packaging of Elava Botanik products incorporates the highest recyclable content from reusable source with minimum environmental impact and the lower possible carbon footprint.

This April 22nd, many people will be searching for ways to be kinder to the Earth. Thanks to Elava Botanik, healthy, natural hair care that’s good for the body and the environment makes it not only easy, but luxurious!

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Angela Braden
Public Relations 3.0
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