CDNetworks Helps NetBenefit Manage the UK’s UFO Fascination

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The release of 8,500 pages of UFO sightings, discussions and reports by The National Archives, Kew, UK took place on 3 March and drew a massive response from Internet users in the UK. Blanket coverage across UK national broadcast and news media plus a significant amount of international and internet news media interest resulted in a rapid rise to 330% increase in traffic over the previous day, with 338,628 pdf downloads on the first day and 1 million downloads in the first week.

The release of 8,500 pages of UFO sightings, discussions and reports by The National Archives, Kew, UK took place on 3 March and drew a massive response from Internet users in the UK. Blanket coverage across UK national broadcast and news media plus a significant amount of international and internet news media interest resulted in a rapid rise to 330% increase in traffic over the previous day, with 338,628 pdf downloads on the first day and 1 million downloads in the first week.

Despite the surge of information-hungry UFO fans, The National Archives website never missed a beat. That’s because its website hosting provider NetBenefit had foreseen such surges in demand to The National Archives site and took the necessary steps to prepare. NetBenefit teamed with global content delivery network provider CDNetworks to help it serve a virtually unlimited number of website visitors. While NetBenefit provides the data centre infrastructure, CDNetworks global deployment of servers across multiple networks enables any website to serve millions of simultaneous visitors without disruption or delay.

And exactly how fanatical are we in this country regarding UFOs? Well, in the first week alone, 25 Terabytes of PDF files have been downloaded from The National Archives website. And on the first day of the documents being made available, the website was receiving 15 hits per second.

“The UFO file releases are among our most popular online events with both the public and the media worldwide,” said George Carey, Technical Architect at The National Archives. “The event on 3 March saw almost double the usual number of files released and it received the biggest online response since the project to release these files first began. The National Archives maintains a reputation of providing a high quality user experience for our customers and so it is important that the website meets our rigorous standards and is able to withstand a significant increase in demand.”

“During our longstanding relationship with NetBenefit, we continuously witness them going above and beyond for their website hosting customers,” explained Scot Brenton, Vice President of Sales, US & EMEA at CDNetworks. “We are pleased to help NetBenefit and The National Archives continue to optimise the user experience, even when they face unprecedented levels of demand.”

Michael Green, product manager at NetBenefit also commented on the situation: “We have been supporting The National Archives UFO project for a number of years. On each occasion, the level of public interest in the information supersedes the previous activity. This time the response really was phenomenal. By all three parties working together, we can ensure that every user gets a great experience irrespective of their global location. CDNetworks is vital to this service.”

The National Archives’ press release about the UFO file release can be found here http://www.nationalarchives.gov.uk/documents/03march2011-ufo.pdf

Media Contacts

For CDNetworks
Ally Gau. ally(at)potionpr(dot)com +44 (0)7872 463998

For NetBenefit
Kristel Jarvis. Kristel(dot)jarvis(at)netbenefit(dot)com +44 (0)207 015 9343

For The National Archives
Press Office. pressoffice(at)nationalarchives(dot)gsi(dot)gov(dot)uk

About CDNetworks

CDNetworks is the highest performing global content delivery network (CDN), providing unparalleled speed and reliability of website content and application delivery anywhere in the world. Our commitment to cloud-based network performance and superior customer support set us apart from all other CDNs. That is why more than 1,200 companies across industries, including gaming, high tech, manufacturing, media, retail and software rely on CDNetworks to delight their website users while minimizing content and application delivery costs. With more than 100 points of presence across 6 continents, including numerous PoPs in China, CDNetworks helps our customers get closer to their end users. Founded in 2000, CDNetworks has offices in the U.S., Korea, China, Europe, and Japan. For more information, please visit: http://www.us.cdnetworks.com.

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