THE GENESIS AWARDS 25th Anniversary Celebration Welcomes BARKCODE’s® Pet Recovery ID Tag

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What do Sex and the City star Kristin Davis, Betty White and BARKCODE® have in common?

“The pet euthanasia statistics are just unacceptable and we wanted to truly come up with a pet recovery system that could absolutely make a difference.“

All three are passionate about pets and are just a few of the star-studded guests expected to turn out to this year’s 25th Anniversary Genesis Awards on Saturday, March 19th, 2011 at the Hyatt Regency Century Plaza, Los Angeles, California.

“We are very excited to be part of this year’s silver anniversary of The Genesis Awards,” says BARKCODE® co-founder Laura Erickson. BARKCODE’s 2D Code Pet ID Tag allows anyone with a cell phone to be able to retrieve multiple contact information in the event that a pet is lost or injured. Now even if the owner cannot be reached, the finder can simply scan the lost pet on the spot to access multiple back up contacts, eliminating the need to take the pet to an overcrowded shelter.

Despite the advent of the microchip, the number of lost pets entering shelters has been increasing to the extent that 2 out of 3 pets that enter a shelter never make it out. “The pet euthanasia statistics are just unacceptable and we wanted to truly come up with a pet recovery system that could absolutely make a difference. “Marrying the latest mobile phone technology with BARKCODE’s patent pending 2D Code Pet ID tag was a natural. And the excitement and support from our customers, animal rescues, vets and even the Red Cross keeps us motivated to work 7 days a week,” states Erickson.

With nearly 300-million Americans carrying a cell phone with them every day, utilizing mobile phone technology makes BARKCODE’s 2D Code Pet ID tag the most simple, direct and universal method to reunite a lost pet. A person finding a lost pet with a BARKCODE® tag only has to scan the code to immediately see the pet’s personal profile, accessing multiple contact numbers, medical information, reward, microchip information and more. Each BARKCODE® PET ID Tag also has the pet’s unique url address printed on the tag that will take the finder to the same profile page to help that pet home.

“We are committed to reuniting pets with their families and are thrilled to be donating 25 BARKCODE® Pet ID Tags along with Lifetime memberships during the Genesis Awards Silent Auction to commemorate this year’s 25th Anniversary of the Genesis Awards. We believe that if a pet is found wearing a BARKCODE® Pet ID Tag, there is no reason that pet should ever be taken to a shelter for identification,” says Erickson.

BARKCODE® tags can be ordered easily online at the company website:

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Laura Erickson Co-Founder
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