“Marketers are increasingly seeing their role evolve and change in this business climate,” says Elizabeth Shea, TMA chair and CEO of SpeakerBox Communications.
Mc Lean, VA (PRWEB) March 16, 2011
The Technology Marketing Alliance (TMA), the definitive invitation-only forum for the top B2B and B2G technology marketers in the Washington, D.C. area, is pleased to announce a new board of advisors for 2011-2012. The TMA board volunteers its time to the community of senior-level technology marketers, and contributes valuable insight into speaker selection, membership development and promotion.
“Marketers are increasingly seeing their role evolve and change in this business climate,” says Elizabeth Shea, TMA chair and CEO of SpeakerBox Communications. “With more emphasis on lead generation, new communication strategies, compelling positioning, online engagement, etc, our members benefit from the best practices of other members and the TMA community.”
Members of the 2011-2012 TMA Board of Advisors include:
- Scott Cary, Chief Marketing Officer, Spectrum K12 School Solutions
- Pamela Casale, Director of Marketing Global Cloud Computing and Software, Computer Sciences Corporation
- Peter Jacobs, VP/Director of Marketing, Alion Science and Technology
- Warren Jones, Vice President of Marketing, Enterworks
- Bob London, President, London, Ink LLC
- Gary McNeil, Vice President of Marketing, Parature
- Robert Morton, Senior VP Global Marketing, Blackboard
- Jen Norman, Managing Associate, Korn/Ferry International
- Michael Ortner, President, Capterra
- Brian Reed, Chief Marketing Officer, BoxTone
- Elizabeth Shea, President and CEO, SpeakerBox Communications
TMA holds quarterly programs, supplemented by periodic Webinars, roundtable discussions and social events. Past seminar topics have included Customer Message Management with Tim Riesterer, CMO and SVP of strategic consulting and product, Corporate Visions; Make Your Software Pricing Model Work Harder – So You Don’t Have To with Jim Geisman, principal and founder, Software Pricing Partners; and Digital Body Language – Learning a New Approach for Better, Faster Lead Gen in the Online World with Steven Woods, co-founder and CTO, Eloqua. All of the TMA events provide open forums and continuing education for the executive-level marketing professional.
"Being a member of TMA has been extremely beneficial to my work at BoxTone and as an advisor to early stage technology companies through ReedCMOAdvisory," says Brian Reed, chief marketing office at BoxTone. "Not only do the programs and speakers provide insight and knowledge on important industry topics, but the networking opportunities are some of the most valuable I have been a part of. Being part of the technology marketing community helps us understand the nuances of the industry and enables us to share best practices."
About Technology Marketing Alliance
The Technology Marketing Alliance is the definitive invitation-only forum for the top B2B and B2G technology marketers in the Washington, D.C. area. Its members consist of vice presidents and C-level marketers who are shaping the region's technology brands. As an invite-only group, TMA membership is subject to review by the board of advisors to ensure that everyone involved is there for one reason only—to develop a forum for idea exchange and continuing education. For more information, visit
http://www.technologymarketingalliance.com or follow TMA on Twitter @TMA_DC.