Anthem Marketing Solutions Launches InnerCircles

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Enhanced Approach to Segmentation Enables Better Targeting

Anthem Marketing Solutions, a Chicago-based provider of insight-driven tools to the marketing industry, is pleased to announce the release of its InnerCircles segmentation tool. Designed to enhance and streamline marketing efforts, InnerCircles identifies natural groupings of customers or prospects. Developed using a set of descriptive indicators broader than other high-profile segmentation systems, InnerCircles includes 44 clusters with superior differentiation.

InnerCircles is designed for any business looking to get on the path to one-to-one communication. Businesses can use InnerCircles to segment existing databases and identify prospects similar to their most profitable customers. The segmentation system works alone, or as an add-on to other Anthem Marketing solutions, like the recently released Transaction Insight Engine.

With easy-to-understand and intuitive customer groupings, InnerCircles makes the process of segmentation seamless and efficient. Graphs and maps enhance segment statistics, and ensure that customer knowledge is comprehensive. With the clarity that InnerCircles clustering provides, insights are both accurate and actionable.

ABOUT ANTHEM MARKETING SOLUTIONS
Anthem Marketing Solutions provides discriminating marketers with a competitive edge in a complex and ever-changing marketplace, helping our clients acquire, retain and grow profitable customer relationships. For more information on our products and solutions, please visit http://www.anthemedge.com.

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Hallie Borden
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