Kontexto Launches the First Live Competitor Monitoring Service for News Publishers

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Editorial teams around the world now have access to live competitor publishing data.

Kontexto™, a trusted provider of real time web services for media publishers, has just announced the launch of publishflow™, a live competitor monitoring service for news publishers.

Based on data collected from over 25 professional news organizations, Kontexto discovered that a typical midsize news organization can spend over $1.5 million a year manually and repetitively looking for headline changes on competitor websites. On average, a mid size editorial team will spend upwards of 3000 collective hours every month manually monitoring competitor websites.

Although repetitive competitor monitoring is one of the most common daily activities carried out by editorial teams, it is often overlooked as a major cost point that can be dramatically reduced using software solutions like publishflow™.

"publishflow™ enables news organizations to realize significant cost savings and efficiencies by automating their daily competitor monitoring activities. Not only do editorial teams free up thousands of hours each month, but they also increase the number of competitor websites they can monitor," notes Tom St.John, CEO of Kontexto Inc.

Using a combination of live web dashboards and email notifications, publishflow™ is quickly becoming the service of choice for news publishers who are serious about implementing a competitor monitoring strategy. Managing editors, web editors, reporters and bloggers are now equipped with an efficient way to monitor the editorial moves of their competitors.

Some of the specific capabilities of publishflow™ include:

Live Headline Monitoring
publishflow monitors over 8000 home pages and section pages for lead story changes 24 hours a day.

Live Email Notifications
Editorial teams are notified of competitor headline changes via live web dashboards or email notifications.

Live Competitor Trends
Live publishing trends uncover the categories and stories receiving the most investment by your competitors.

Detailed Competitor Summaries
Intra day and end of day competitor publishing summaries for managing editors, section editors and executives.

"Our desire to build publishflow was born out of conversations with news publishers around the world over the past 2 years. The common thread from these conversations is their desire to know what competitors are publishing as soon as possible. publishflow™ solves this problem for them and makes live competitor monitoring a reality for news publishers of all sizes," says Tom St.John, CEO of Kontexto Inc.

publishflow™ is delivered as software as a service. It takes a few minutes to activate and requires no integration.

A publishflow™ overview video can be viewed here: http://www.publishflow.com/about/product_demo


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Tommy Jo St John

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