Mishka To Perform Hard Rock Pre-Parties For Corona Presents "Kenny Chesney Going Coastal Tour 2011"

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jk livin artist Mishka to perform official Hard Rock pre parties for the Corona Presents "Kenny Chesney Going Coastal Tour 2011"

jk livin artist Mishka has been tapped to perform the official Hard Rock pre-parties for the 2011 Corona Presents Kenny Chesney's "Goin' Coastal" tour. The pre-parties kick off March 16 at Hard Rock Cafe Hollywood, Florida, in the Seminole Hard Rock Hotel and Casino, and will continue throughout the duration of Chesney's 2011 tour at select Hard Rock Cafe locations across the country. Mishka, the internationally renowned, chart-topping Roots/Reggae artist, who is also the face of surf-culture clothing giant O'Neill's new eco-friendly apparel line ECO'Neill, will perform a 75-minute set followed by a meet-and-greet and signing of his current release Talk About, which debuted #1 on the iTunes Reggae Chart.

Talk About was co-produced by Butch Walker (Pink, Fall Out Boy) and jk livin label head Matthew McConaughey, marking Mishka's fourth album to date, his second for jk livin. It's outside the box of traditional roots-reggae, adding a mainstream rock influence.

In lieu of a cover charge for Hard Rock's pre-parties, non-perishable food donations will be collected to support a local food shelter in each region. Hard Rock's pre-party events will precede the country superstar's 2011 Corona Presents Kenny Chesney's "Goin' Coastal" tour stadium dates in each respective market. Chesney, an avid music fan, has traditionally embraced a wide cross section of artists, from Kid Rock to Dave Matthews to Grace Potter, his finger is always on the pulse.

Now a Mishka fan, Chesney comments: "The music that Mishka makes and the songs that he's written are just so universal. It's the kind of music that I love to listen to. It's very relatable and very truthful. Man, you gotta look this guy up on iTunes."

The launch of the 2011 Corona Presents Kenny Chesney's "Goin' Coastal" tour marks Chesney's biggest tour in five years. The nearly 60-date North American tour includes eleven shows at NFL stadiums. Chesney set the record for most sold-out shows ever by an artist at two stadiums: Gillette Stadium in Foxboro, Mass., where tickets for his sixth sold-out show were gone in just eight minutes, and Philadelphia's Lincoln Financial Field stadium, where Chesney will take the stage for his fourth sold-out performance. He also stands as the only artist in any genre to sell one million concert tickets for eight consecutive summers. To date, Chesney has sold more than 30 million albums and is a four-time Country Music Association and four-in-a-row Academy of Country Music Entertainer of the Year recipient.

Mishka's first jk livin album Above The Bones (2009) debuted at #1 on the Billboard Reggae Charts, followed by a major world tour. He provided the soundtrack of the summer with two features of his soulful island melodies: a music video for the title track, featuring the iconic Venice Beach Boardwalk, which premiered across the Yahoo! Entertainment network in June 2009, and a selection by Starbucks Entertainment and iTunes for their music discovery program "Pick of the Week," that was available at Starbucks locations nationwide. By year's end, he was named "Best New Artist in the singer/songwriter category by iTunes. The Maui-based singer/songwriter spent most of his early life on a boat in the Caribbean, sailing from island to island with his seafaring parents and older sisters. As a child of the islands, it was almost inevitable that he'd be drawn to reggae, Rastafari, and the natural mystic that inhabit his music and soul.

Hard Rock Pre-Parties For Corona Presents "Kenny Chesney Going Coastal Tour 2011"

March 16                 Hard Rock Cafe Hollywood, Fla.

April 15                     Hard Rock Cafe Dallas, TX

May 19                     Hard Rock Cafe Atlanta, GA

June 3                        Hard Rock Café Washington DC

June 8                        Hard Rock Cafe Chicago, IL

June 17                     Hard Rock Cafe Philadelphia, PA

July 1                         Hard Rock Cafe Pittsburgh, PA

July 5                         Hard Rock Cafe Denver, CO

July 21                     Hard Rock Cafe Seattle, WA

August 12                Hard Rock Café/NY Times Square or Hard Rock Yankees Stadium

August 19                Hard Rock Cafe Detroit, MI

August 26                Hard Rock Cafe Boston

Doors at 8 p.m.

Performance at 9 p.m.


Karen Sundell - Rogers & Cowan    
310/854-8167 or cell 310/738-6564

HARD ROCK:            
Kristen Hauser - Coyne PR    
(Hard Rock International)
973/316-1665 or cell 908/418-7248


Rebecca Shapiro (rshapiro(at)shorefire(dot)com)
Rob Krauser (rkrauser(at)shorefire(dot)com) at Shore Fire Media, 718.522.7171
Wes Vause (wes(dot)vause(at)sonymusic(dot)com) at Sony Nashville, 615.301.4373                                

About Hard Rock International

Hard Rock International is one of the world's most globally recognized brands, with a total of 170 venues in 51 countries, including 133 cafes and 15 Hotels/Casinos. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit http://www.hardrockhotels.com. For more information on Hard Rock International, visit http://www.hardrock.com.

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