ESS Agency Selected As The Official USA Strategic Partner For The World Cyber Games

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ESS Agency today announced that it has been selected as the official United States strategic partner by the World Cyber Games (WCG). ESS will be producing the official 2011 WCG USA qualification program to determine the best video gamers that will represent Team USA at the WCG Grand Finals.

ESS, a technology and events agency specializing in video games entertainment activations, today announced that it has been selected as the official United States strategic partner by the World Cyber Games (WCG). ESS will be producing the official 2011 WCG USA qualification program to determine the best video gamers that will represent Team USA at the WCG Grand Finals. This year’s WCG Grand Finals will be held in Korea in the Fall, and Team USA members will be competing for medals and cash prizes in nine of the most popular competitive PC and Xbox 360 video game titles including StarCraft® II: Wings of Liberty™, World of Warcraft® and Counter-Strike 1.6.

With its long history of operating successful video game competitions in the United Sates, ESS will be conducting a series of online and live event competitions culminating in a USA National Finals. ESS will be launching a new WCG USA community portal (http://us.wcg.com) where gamers can register to compete in qualifying events, socialize with other gamers, and follow the latest gaming news. ESS will be providing its proven proprietary events management technology to power the new community portal and all of the qualifying events for this years’ program.

“WCG has long been a respected organization and brand amongst gamers in the United States, and we are excited to have a leading role in driving this year’s WCG USA program,” said Craig Levine, ESS’ VP of Business Development. “Having been integral partners to many competitive video game leagues and organizations over the past ten years, we will call upon our knowledge and experience to create an exciting and impactful program.”

Levine continued, “As the WCG USA Strategic Partner, we are able to leverage the outstanding WCG reputation of being the world’s premier eSports tournament and festival. Combined with our deep-rooted understanding of the video game community and our growing suite of event technologies, WCG USA will be a powerful platform that allows valued interaction amongst the vibrant community of gamers and its sponsors and partners.”

“Opening a new decade of WCG, we are honored to have ESS join us as our WCG US partner,” said Brad Lee, President and CEO of World Cyber Games. “ESS not only brings the understanding and expertise of the gaming industry to this property, but also has a strong vision to expand the boundaries of competitive gaming.”

About ESS Agency
ESS Agency (formerly E-Sports Services) was founded in 2006 and has become a top event services and technology agency focused on connecting brands with their audience through video game entertainment. ESS delivers branded and technology solutions for experiential marketing agencies and clients that exceed goals and deliver results. Additionally, ESS has developed a suite of proprietary audience capture technologies that are deployed worldwide by major consumer brands and companies. For more information visit http://www.essagency.com

About World Cyber Games
Founded in 2000, World Cyber Games Inc. (WCG) is the organizer of the longest running global eSports tournament and festival in existence. Credited with launching the professional careers of many of the planet's top video game competitors, WCG uses a yearlong tournament format, which begins with online, national and regional competitions around the world. Top national competitors then convene to compete in the ultimate global eSports tournament, the World Cyber Games Grand Final, where they compete for prizes, and most of all, prestige. In 2010, celebrating its 10th anniversary, 450 players from 58 countries came over to Los Angeles, USA to compete for the world champion title. For more information visit WCG.com

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Edward Tomasi
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