Das IronGeek Crowns Joshua Baer Geekiest of SXSW; That’s a Wrap on 5 Competitions for 6 Tech Influencers

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Das Keyboard, MapQuest, Seidio, SoftLayer, Triviatise put influencers through a series of “geeky” challenges at 2nd Das IronGeek at SXSW

Yesterday, the 2nd annual Das IronGeek happened on the SXSW tradeshow floor. This year, MapQuest, Seidio, SoftLayer, Triviatise, and Das IronGeek presenting sponsor, Das Keyboard, created fun, geeky challenges for 6 influencer competitors. Press, bloggers, and/or serial entrepreneurs Joshua Baer, Larry Chiang, Amanda Coolong, Lydia Leavitt, Harry McCracken and Nan Palmero competed. Ultimately, Joshua Baer was crowned the IronGeek of SXSW 2011, taking home a set of fabulous prizes, and the coveted Das IronGeek trophy.

Who will be crowned in 2012? Time will tell! Meantime, follow @dasirongeek and watch http://www.dasirongeek.com for video of the day. And you can still go visit participating companies at their SXSW booths today and tomorrow, Thursday, March 17, 11 am to 6 pm. Test out your own geekiness!

Das IronGeek was created to give a set of companies on at the SXSW tradeshow a fun, interactive way to attract the crowds, by bringing influencers in to compete in 5 different challenges, and ultimately determine “who’s geekiest?”

“We started this as an experiment in 2010, along with MapQuest and SoftLayer. The goal was to bring some more buzz and excitement to the SXSW tradeshow floor, and give press a way to get involved with some healthy competition among peers and, of course, a way to showcase their “geekiness,”” said Das Keyboard co-founder Birgit Schroeder. “We think we succeeded, and appreciate everyone who was part of Das IronGeek along the way, particularly our fellow participating companies and the amazing six competitors. Congratulations to them all, and especially to our IronGeek champ, Joshua.”

A Competitive Fleet of Influencers:
The Das IronGeek competitors collectively represented long time tech industry analysts and young buck social networking influencers; California, New York and Texas; men and women; and entrepreneurs, consultants and journalists.

  •     Das IronGeek winner Joshua Baer, @joshuabaer, is a serial entrepreneur, angel investor, co-founder of Austin incubator Capital Factory, and one of the most connected people in Austin. Business highlights include creating and selling SKYLIST, one of the first email marketing companies, to Datran Media, and currently running OtherInbox. Not a traditional journalist, Josh is a blogger, social media junkie, and influencer representing the ATX in Das IronGeek.
  •     Larry Chiang, @LarryChiang, is an entrepreneur, blogger, speaker, security and privacy expert, networker, general man-about-town. He is CEO of Duck9.com, a site that facilitates peer-to-peer banking, got into creating businesses with a student credit card sales machine started in his dorm room at Illinois. He currently edits the channel: What They Don't Teach at Business School for BusinessWeek.
  •     Amanda Coolong, @acoolong, is COO, executive producer and host of TechZulu, an independent news organization delivering an insightful story of the technology industry by highlighting the personalities behind the brands. She has over a decade of experience working with entrepreneurs and early stage technology startups.
  •     Lydia Leavitt, @lydialeavitt, is a tech journalist contributing to a number of outlets focusing on startups, mobile, SEO, social media, and oddly enough, sex technology. Lydia likes to make videos on aroundthe.net and regularly contributes to TG Daily, CrunchGear, RCR Wireless, TechEye, and Pocket-lint to name a few. Obsessed with shiny gadgets, she's rarely caught without her phone to snap a pic or send out a tweet. A social networking princess, Lydia is orginally from Boston (yes Red Sox fan!) but now calls New York City home.
  •     Harry McCracken, @harrymccracken, is a 2+ decade influencer in the tech community, writing and analyzing technology, hardware and software, of all sorts. He spent years at IDG, including leading PC World editorial content. For the past few years, he's been building the well regarded Technologizer brand, now a partner of and contributor to Time Magazine.
  •     Nan Palmero, @nanpalmero, is a contributing writer for the San Antonio Express-News, the BlackBerry Power User on BlackBerryCool and Chief Inspiration Officer at Salesby5. He spends his holidays being a nerd-to-English translator and fixing gadgets that aren’t really broken for friends and family.

Participating Companies Step Up With Geeky Challenges
The six competitors were put through a set of geeky challenges by our participating companies, including:

  •     Typing at Das Keyboard
  •     A Fear Factor dig in the sand for smart phone accessories from Seidio
  •     SXSW trivia from Triviatise
  •     Old school air hockey from MapQuest
  •     Build a server rack from SoftLayer

Support these participating companies ongoing by following them on Twitter at: @MapQuestTech, @daskeyboard, @SoftLayer, @seidioseidio, @triviatise, and @dasirongeek.

About Das Keyboard
Das Keyboard is a sub-division of Metadot Corporation, a privately held technology company headquartered in Austin, TX dedicated to delivering innovative technology products to increase productivity and lower costs. Developed in 2005, Das Keyboard has been praised by major media outlets, techie magazines, geeks and regular people who use a keyboard for the entire workday. For more information, please visit http://www.daskeyboard.com/blog or http://www.twitter.com/daskeyboard.

About MapQuest
MapQuest provides Internet, mobile, and business solutions delivering on the promise of helping people research and discover: where is it, how I get there and what’s nearby. MapQuest is one of the leading mapping brands online, offering maps and directions, and reaching more than 44 million users in January 2011, according to comScore Media Metrix. MapQuest’s mobile solutions are compatible with a variety of mobile devices, including iPhone and BlackBerry devices. MapQuest, Inc., a wholly owned subsidiary of AOL Inc, is based in Denver, Colo.

About Seidio
Seidio started in 2002 in the bustling metropolitan city of Houston, Texas. As technology and devices have evolved, Seidio has maintained its philosophy of creating premium products infused with innovation and quality. Seidio provides an array of products including screen guards, extended life batteries, three levels of protective cases, charging docks, car kits, and more. Its accessories work together to provide a whole array of smartphone solutions. For more information on the Seidio entire product line, please go to http://www.seidio.com.

About SoftLayer Technologies
Headquartered in Dallas, SoftLayer is the innovation leader in on-demand web hosting and data center services. As the largest hosting company in the world, SoftLayer lets customers create dedicated, cloud, or seamless hybrid computing environments, leveraging the company’s world-class data center facilities in Dallas, Houston, Seattle, and Washington D.C., and network Points of Presence nationwide. SoftLayer integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit http://www.softlayer.com or call 866.398.7638.

About Triviatise
Triviatise is located in beautiful Austin, TX. It is a trivia based advertising platform that increases brand engagement by using giveaways of an advertiser’s products as an incentive for consumers to learn about a company’s services or products and to answer questions that reinforce the learning. Trivia based advertising is a way to drive traffic to your site, keep visitors to your site reading longer, get them to the see the information you want them to remember and improve retention of the information. Please visit Triviatise at http://www.triviatise.com.

About Das IronGeek
Started at SXSW 2010, Das IronGeek was created by Das Keyboard to offer technology influencers, journalists and bloggers a fun opportunity to compete over a set of “geeky” challenges at events and tradeshows. Das IronGeek encompasses a set of different competitions, testing different “strength areas” for competing influencers. Whether a typing speed contest or accuracy in building a server, Das IronGeek helps determine which influencers are truly geekiest. For more information, see http://www.dasirongeek.com, follow us on twitter @dasirongeek, and track activity with #irongeek.

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