Best-Selling Author, Chip Heath, Speaks in Oakland at HR West® Conference

A regular contributor to Fast Company and recently featured on the Today Show in BusinessWeek, Parade and Time Magazine, people can't get enough of Chip Heath. The Northern California HR Association is excited to welcome him to its Annual Conference—HR West® April 11-13, 2011 in Oakland.

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San Francisco, CA (PRWEB) March 18, 2011

The Northern California HR Association (NCHRA) welcomes best-selling author, Chip Heath to its Annual Conference—HR West® April 11-13, 2011 in Oakland. A regular contributor to Fast Company and recently featured on the Today Show in BusinessWeek, Parade and Time Magazine, people can't get enough of Chip Heath. Why? His new book, Switch: How to Change When Change is Hard, is changing behavior and arming innovators with skills to convince their colleagues to adopt new practices and their customers to embrace new products.

As the largest West Coast gathering of the HR community, HR West presents the opportunity for three days of unparalleled learning, exceptional networking and more than 75 educational sessions covering all facets of HR.

Expounding from his best-selling book, Made to Stick, Chip will examine why certain ideas survive and prosper in the social marketplace of ideas—a key component to business success in today’s hyper-competitive environment.

“Why is it that urban legends stick in the back of our minds?” asks Chip Heath. “And why is it that you can't get that clever little auto insurance commercial out of your head?” Not only fun questions to ponder, but applicable too.

Truly great HR is the catalyst for thriving organizations. Like all truly meaningful professions, it requires constant vigilance and a lifelong commitment to learning.

“Events like HR West provide a kind of elixir for the soul,” says Danika Davis, CEO of NCHRA. “As we come together as a community charged with very challenging work. Finding solutions through shared knowledge and building meaningful relationships.”

Join your peers at HR West, April 11-13, 2011 in Oakland. Visit http://www.hrwest.org for more on the event.

About NCHRA
The Northern California HR Association has been advancing organizations through human resources since 1960. We are dedicated to connecting human resources professionals with practice resources, leading California-specific training, legal and legislative developments, quality service providers, and each other—forming career-long networks and partnerships.

Contact:
Amy S. Powers, Marketing & Communications Manager
Northern California HR Association
(415) 395-1941
http://www.nchra.org

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