Columbus, Ohio (PRWEB) March 19, 2011
Chris Brown, President of Marketing Resources & Results, Inc. and publisher of the award winning blog Branding and Marketing, presented three Internet marketing workshops at the Annual Conference of the National Network of Embroidery Professionals (NNEP) in Columbus this past month.
“Online videos, blogging and social media offer new effective marketing tools that can really help build awareness for a small business with very little additional cost,” explained Brown. “To be most effective, business owners need to develop a strategy for their participation so that they are able to connect with prospects and realize sales growth for their company.”
The three workshops were “How to Use Your Blog to Attract New Customers,” “Social Media Strategies that Market Your Business” and “Use Video to Improve Your Marketing Results.” Each 90-minute session offered concrete tips and take away tools that attendees could quickly use to understand and participate in social media marketing for their business.
“Our participants were thrilled to have Chris Brown as a presenter and I’m still hearing wonderful feedback about all they learned,” said Jennifer Cox, NNEP President and conference organizer. One workshop attendee from Michigan had this to say: “I attended two of Chris Brown’s workshops and I learned a lot. Now I just have to go home and start to practice.”
In the blogging workshop Brown explained how blogs allow a business owner to connect with their readers. A business blog provides the opportunity to tell a story, incorporate video and photos to demonstrate a point, and invite readers to share in the discussion or offer their opinion. Brown suggested that attendees start by reading blogs and joining in the discussion via the comment section. When a business professional is ready to start their own blog, is in important to determine their primary topic and the target audience they hope to engage. Many business owners find blogging to be an inexpensive, effective way to interact with potential customers or clients.
The video marketing workshop included six ways business owners use video to improve their marketing efforts. It included a hands-on session where owners created their own video for posting on the Internet. Attendees also learned about creating a YouTube channel for their business, incorporating a live link back to the primary company website and using key word phrases to assist with search engine results.
Creating a strategy for online marketing participation starts with determining what the business professional wants to accomplish. Once a goal is determined, the social media vehicles that will best achieve those goals are the ones to participate in regularly.
"Marketing is such an important part of our members' business and Internet marketing is a complex topic," said Cox. "I know our members that attended these marketing workshops left with a better understanding."
Most annual conferences invite speakers from within their industry to present topics that impact their members’ business. However, marketing on the Internet is now recognized as a valuable and powerful vehicle; regardless of industry and therefore, more and more conference organizers find value in offering Internet marketing workshops.
“An annual conference is a great place for learning about emerging marketing tactics,” explained Brown. “Often members of an association or organization don’t have the time away from work to hear about these new tools. At a trade show or business conference, they have time to invest on their business for growth. It is a great place to learn from marketing experts about how to use the latest marketing tools.”
Brown publishes Branding & Marketing for business professionals with an interest in improving their branding and marketing results. The online publication has over 850 articles and a subscriber base of almost 9,000 readers. Read more about marketing tools at the Branding and Marketing website, http://brandandmarket.com. For more information about the three Internet marketing workshops that Chris Brown presented or to contact her to speak at your next annual conference, call 330-656-9793.
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