MyFloridaHomesMLS.com Enhances Site with Foreign Language Translator

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MyFloridaHomesMLS.com, a free real estate website used by homebuyers and real estate investors to find homes for sale, open houses and distressed properties has enhanced its website by adding a foreign language translation tool. Homebuyers around the globe can now search real estate listings in Florida by utilizing any of the site's 15 languages or even locate a Florida-based Realtor fluent in their language.

We're excited about these added features which will enhance the home-shopping experience.

MyFloridaHomesMLS.com, a free real estate website used by homebuyers and real estate investors to find homes for sale, open houses and distressed properties has enhanced its website by adding a foreign language translation tool. Homebuyers around the globe can now search real estate listings in Florida by utilizing any of the site's 15 languages or even locate a Florida-based Realtor fluent in their language.

MyFloridaHomesMLS.com has seen steady growth since its inception in November 2008 with more than 13% of all website hits originating from international locations. To expand appeal to international buyers, MFRMLS contracted with real estate web developer Proxio to develop and host the translation functionality.

"We're excited about these added features which will enhance the home-shopping experience," says Aaron Chandler, president of My Florida Regional MLS (MFRMLS), the multiple listing service that owns and operates MyFloridaHomesMLS.com. "We're better able to meet the needs of homebuyers whose primary language is different than English, not only abroad, but right here in the United States."

Using the translator is quite simple and is visually appealing. A row of flags appears on the homepage page of MyFloridaHomesMLS.com depicting the various languages. When a user clicks on a flag, a new page loads showing the chosen language in the field labels, category tabs and drop-down windows. With the exception of the descriptive comments manually entered by the real estate agent at the time of the listing, nearly all of the content returned in the search results is translated.

The property search tab allows users to filter the search results through several criteria, ranging from property type, the number of bedrooms and bathrooms, by price, and by size in either square feet or square meters. As an added convenience, a built-in currency convertor can show the sales price in nearly 30 different foreign monetary values in the search results. Currency exchange rates are updated daily and are used a frame of reference for the potential buyer.

Other search options allow users to search for real estate agents by the languages spoken. They can also search for a real estate office based on criteria such as agency name, languages spoken or both.    

MyFloridaHomesMLS.com features more than 86,000 active listings across central and southwest Florida. Operated directly by My Florida Regional MLS, the information comes directly from the MLS database and not from a conglomerate of third-party sources, displaying the most accurate real estate listings possible.

The website is free to use and requires no registration. Site visitors can search for hours, days, weeks or longer without submitting any personal information. Only when prospective buyers want to opt-in for more information, they could manually type in their name, email address and a brief message into a transmittal form, which would be sent to the listing agent for any specific property. Giving the user an unobtrusive and private way to view real-time real estate information is one of the primary goals of the website.

Since its launch, more than 20 million unique users have visited MyFloridaHomesMLS.com. 13% of all site visitors have originated from outside the United States--comprised of Canada at 5%, the UK and Germany at 2% each, and 1% from Western Europe and China, respectively. The remaining 1% consists of hits from about 50 other countries.

Void of advertising banners and other distractions, MyFloridaHomesMLS.com is all about selling real estate. The information displayed on the website is provided for free to the general public and is supported by the members of MFRMLS and its 15 Realtor associations and boards. Real estate agents who are not members of MFRMLS and are interested in featuring their properties are encouraged to contact one of the Realtor associations or boards shown at mfrmls.com/affiliated-associations to learn about membership opportunities and benefits.

About MyFloridaHomesMLS.com:
MyFloridaHomesMLS.com is a real estate website featuring more than 86,000 active listings in central and southwest Florida. Provided free for general public use, the website is supported by the 34,000 dues-paying members of My Florida Regional MLS in Orlando, Florida. Site users can search homes for sale, open houses and distressed properties like bank owned, short sales and foreclosures. Users can also search for Realtors, vacant land, or waterfront properties. In 2011, a foreign language translation tool was added for homebuyers to view property information in one of 15 languages. MyFloridaHomesMLS.com was launched in November 2008 and has been viewed by more than 20 million unique visitors.

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John Weeden
My Florida Regional MLS
407-485-5496
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