EchoStor Teams with eMagine for Extensive Website Rejuvenation

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EchoStor Technologies, a leading provider of enterprise storage, virtualization and data storage solutions, and eMagine, a leading Web design/hosting/marketing consultancy, announce the launch of EchoStor's revamped website (http://www.echostor.com). EchoStor wanted to increase traffic to the site and more effectively capture business leads from that traffic, which required a complete makeover of the existing website. The new site realizes that goal, and features a homepage providing substantial top-level information without looking overly busy. EchoStor was also able to re-use some of the new imagery in the design of a new tradeshow booth and several data sheets. The full release includes comments from executives of both firms.

EchoStor Technologies, a leading provider of enterprise storage, virtualization, and data storage solutions and services, and eMagine, a leading Web design/hosting and marketing consultancy, today announced the launch of EchoStor's revamped website (http://www.echostor.com).

EchoStor's goal was to increase traffic to the site and more effectively capture lead information from that traffic, which would translate into new business opportunities. Getting there required a complete facelift of the existing website, with new imagery, updated content, and the addition of numerous relevant new pages. EchoStor elected to do as much of the content development as possible themselves.

According to Kristen Godfrey, EchoStor's Director of Marketing: "We were especially pleased with eMagine's clean, attractive design for the home and interior pages. The homepage features rotating image panels for the firm's solution domains / competencies, plus areas for our "elevator message," news/events, customer testimonials, rotating partner logos and a topical lead-generation item ...a great deal of top-level information without looking overly busy. In addition, eMagine provided help with some of our content rework, and we were able to re-use the new imagery in the design of a new trade show booth and several data sheets. We've had nothing but enthusiastic comments about the new site from our management, sales and customers; and we expect to see positive results in terms of traffic and leads very soon."

Bill Gadless, eMagine's President, stated: "Enterprise storage, virtualization and data protection/security are as hot as any topics in information technology; but they can also be dauntingly complex to potential customers. EchoStor demystifies these topics by offering complete solutions - in partnership with industry-leading hardware/software vendors - that are precisely matched to each client's IT environment and business requirements. EchoStor's professionals work with clients to achieve critical business goals, including higher levels of data protection, ease of management, increased performance and productivity, reduced operating costs, and minimized downtime. We were honored to help upgrade the online marketing capability of such a leading-edge company."

About EchoStor Technologies -
Headquartered in Hopkinton, MA, EchoStor Technologies is a leading information technology provider of enterprise storage, virtualization, and data storage solutions and services. EchoStor partners with industry-leading manufacturers to offer a full suite of advanced technology solutions focused on the entire lifecycle of customer data and infrastructure. Our expertise includes enterprise storage architecture and high availability, virtualization and consolidation, infrastructure optimization, storage and resource management, business continuity and disaster recovery. As trusted advisors, EchoStor professionals build strong and lasting relationships with customers by fully comprehending their needs and identifying the technologies and solutions that will resolve their challenges and meet their goals. Our value is not only our ability to analyze, advise, and design, but to also deliver flawless implementation, training and knowledge transfer, and ongoing support. For further information, please visit http://www.echostor.com/ or call us at 866-818-1313.

About eMagine -
eMagine[tm] is the East Coast's leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content development/management, social media and email marketing. eMagine's forte' is helping clients achieve real business results from a total Web marketing effort. The company's blog (http://www.emagineusa.com/blog/) provides industry thought leadership on the full spectrum of B2B online marketing. Further information may be found by visiting http://www.emagineusa.com or by calling 877-530-7993.

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Kristen Godfrey

Dawn Gadless
eMagine
877-530-7993
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