New York, NY (PRWEB) March 21, 2011
Yext (http://www.yext.com), a rapidly growing local advertising technology company, today announced that it has appointed Michael Walrath to the post of Chairman of the Board of Directors. Walrath has been an investor in Yext since late 2009 and a member of the company’s board of directors. In his new role as chairman, Walrath will provide strategic advisory services to the company’s executive team and board of directors. "We are incredibly excited to announce this appointment and to have Michael as our Chairman. Michael brings us unparalleled knowledge of the internet advertising ecosystem, and we expect to leverage it fully, especially as we expand our product features to service the local enterprise.”
Yext employs several key technologies to deliver a local advertising experience of unprecedented quality. The company's service, Yext Calls(TM), is the first system to send local advertisers pay-per-action phone calls. The unique technology understands consumer actions that occur on phone calls and charges local businesses only for relevant calls. Recently the company announced a groundbreaking product offering called Yext Tags, a local business listings management system that provides specialized, enhanced listings on premium local search sites.
"Over the last couple years, I’ve had the privilege of working closely with Howard, the Yext management team and the company’s board of directors." said Walrath, founder and former CEO of Right Media Inc, and a founder and investor in several digital media companies. “I’m honored and thrilled to be increasing my involvement with Yext as they address one of the largest market opportunities in local advertising and listings."
About Yext, Inc.
Founded in 2006, Yext is the next Yellow Pages, offering superior local services to users, advertisers and publishers. Nearly 20,000 customers are now connected to Yext Calls, the company's flagship advertising service that sends local businesses pay-per-action phone calls. Dozens of leading publishers have installed Yext Numbers, the company's local search monetization system. Yext is fanatically focused on perfecting the local advertising experience, an enormous unsolved problem with incredible potential.
About Michael Walrath.
Michael Walrath was the founder & CEO of Right Media before its acquisition by Yahoo! in July 2007 at a value of $850 million. After the sale of Right Media, Mr. Walrath spent 2 years at Yahoo as SVP. Michael was awarded the Ernst & Young Entrepreneur Of The Year® 2007. He & his wife Michelle created The Walrath Family Foundation, a philanthropic organization focused on social, environmental & environmental health issues. In 2008 Mr. Walrath co-founded Atlas Films. Atlas’ first film is the award winning documentary Tapped. Michael is a co-founder of early stage investment and advisory firm WGI Group and GuideMe.com, and Moat, Chairman of the board of Yext Inc. & sits on the boards of Meteor Games, & InAdCo.