Nebraska's Universal Pasteurization Opens as Avure HPP Contract Processor

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Orders Second System After HPP/Ground Beef Announcement

The Avure 350L HPP system installed at Universal Pasteurization Company will soon be accompanied by a second Avure system at the contract processing operation in Lincoln, Nebraska.

High pressure processing is a proven means of extending shelf-life and eliminating pathogen growth, the two things that matter most to processors, whether they make macaroni and cheese or meatballs.

The opening of Universal Pasteurization Company (UPC) in Lincoln, Neb., gives food processors in the industry’s geographic heartland a convenient new option for enhancing the safety of their products while satisfying the consumer groundswell for a more healthful diet.

Using a 350-Liter HPP system from Avure Technologies (Kent, Wash.), Universal Pasteurization began providing the post-packaging safety step on a contract basis early this year. The company is a new venture established by the founders of Universal Cold Storage, which has grown its operations more than 20-fold since 2001.

“High pressure processing is a proven means of extending shelf-life and eliminating pathogen growth, the two things that matter most to processors, whether they make macaroni and cheese or meatballs,” states Jeff Barnard, UPC Business Manager. “In fact, as soon as we saw the February announcement that a processor using HPP had doubled the shelf-life of fresh ground beef patties, we decided to order a second Avure 350L system, which will be installed in May.”

Universal's decision to provide HPP treatment on a contract basis is a natural outgrowth of its goal to provide a full suite of value-added services to processors in a seamless package. “We are like a one-stop shop,” says Barnard. “In just one phone call customers can arrange for most post-production needs--from short-haul transit to storage, freezing or thawing, pricing, coding, and dating, and, now, food protection.

“The key reason we chose to work with Avure,” Barnard continues, “is because the support and resources they offer are the most comprehensive available, hands down. Processors with HPP applications first need assistance with product formulation and packaging validation. We are third-party logistics providers, not microbiologists, so when our customers need that expertise, Avure's in-house food laboratory is there to do the legwork.”

Universal Pasteurization's first customer is Nature’s Variety, the Lincoln-based manufacturer of pet food. Nature’s Variety produces an assortment of frozen and freeze dried raw chicken, beef, venison, lamb, and rabbit products for dogs and cats that are completely free of grain, chemical preservatives, and artificial colors and flavors. HPP allows the manufacturer to ensure that its products meet the strictest quality and food safety standards without having to alter current recipes or the nutritional value of existing products, its prime value proposition.

“Universal Pasteurization’s contract HPP services offer a host of benefits to processors in the heartland of food production,” comments Matt Rutherford, Senior Vice President of Global Sales for Avure. “The technology is enjoying a warm reception throughout the supply chain for its pivotal role destroying pathogenic bacteria and extending shelf-life. The fact that it allows processors to lower sodium content and reduce or eliminate preservatives is a direct win for consumers clamoring for more wholesome foods.”

To introduce its new HPP capabilities to processors, Universal will be holding a day-long workshop in Lincoln on May 10. Nebraska Governor Dave Heineman will make an appearance to mark the successful expansion of the home-grown small business. Those interested in attending are invited to contact Barnard at 402-419-2161 or jeff(at)ucsne(dot)com.

See Avure at: AMI - Worldwide Food Expo, April 13-16, McCormick Place, Chicago, IL, USA
Booth 2320

About Universal Pasteurization Co.
Universal Pasteurization Company was launched in December 2010 to provide high pressure processing services on a contract basis. It was established by the founders of Universal Cold Storage, which, although just 10 years old, has built a solid reputation as an innovator in value-added services for food processors, anticipating the trend to consolidate warehousing, shipping, and distribution into one seamless package. Universal Cold Storage started in 2001 in a 16,000-square-foot warehouse. Market success prompted two moves, each of them major expansions. UPC is co-located with Universal Cold Storage in a 400,000-square-foot USDA-licensed and FDA-approved facility along major transportation corridors in Lincoln, Nebraska. For more information, visit

About Avure Technologies Inc.
A pioneer in high pressure processing technology, Avure offers total solutions to keep food pathogen-free and fresh longer–from recipe development to installation of the fastest, most reliable high pressure presses in the world. A non-thermal process that uses water under very high hydrostatic pressure (up to 6,000 bar), HPP significantly extends product shelf-life while preserving and enhancing natural flavors, colors, taste, and texture. Avure systems currently process the vast majority of all food products undergoing HPP across the globe. Headquarters are in Kent, Washington, near Seattle, with equipment design, manufacturing, and support operations in Vasteras, Sweden; Columbus, Ohio; and regional sales and support operations globally. For more information, visit


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Glenn Hewson
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