Toronto, Canada (PRWEB) March 21, 2011
Media analytics and optimization is the wave of the future. As advertisers tap into video, web TV, social media, mobile web and mobile applications, the need to measure results from those new advertising venues increases exponentially. You will leave eMetrics with tips and techniques to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.
On April 27-28, 2011 a two-day media analytics track at the eMetrics Marketing Optimization Summit examines how media evolves to meet ever-changing audience and marketplace demands. These in-depth sessions focus on the collection, measurement and evaluation of data derived from "new media" campaigns and reveal true ROI.
Turner Broadcasting Systems' Colin Coleman takes "A Big Picture Look How Media Companies Must Evolve" followed by panel discussions from media experts as Mark Dykeman, Canadian Broadcasting Corporation; Bryan Segal, comScore; MTV's Shari Cleary; David McBride, Comcast Interactive Media; Valerie Rome Heys, SRDS; and Laura Evans, Director of Research and Analytics at The Washington Post. And check out Transmedia and Multi-Channel Media Experiences panel with Jeff Adelson-Yan, and other experts.
These panelists highlight methods to manage media measurement, set the guidelines and share the lessons learned; opportunities for segmenting, targeting and re-targeting to provide new revenue models for monetizing data; and the maddening task of turning an avalanche of data into insights for making business decisions.
Media Analytics is just one of the focus areas at the eMetrics conference. Don't miss out! Learn from experts how to increase measurable ROI from your website, campaigns and communications by establishing a marketing metrics baseline and optimizing customer retention and loyalty.
Among the experts offering eMetrics conference sessions are Jennifer Veesenmeyer, Stratigent; eBay's VP of Analytics, Bob Page; Eric T. Peterson, Web Analytics Demystified; Caroline Burns, Kobo Inc.; Stéphane Hamel, Immeria; Turner Broadcasting's Senior Director of Data Strategy, Colin Coleman; Robin Gould-Soil, PIPEDA, OPC; June Li, ClickInsight; Simon Austin, RIM; Alex Langshur, Cardinal Path; Amy Sample, PBS; and Mike Sukmanowsky, Digital Analytics Globe and Mail.
eMetrics is supported by the following sponsors: Web Analytics Association, Foresee Results, iPerceptions, onResearch, Unilytics, University of British Columbia, University of California Irvine, ATInternet, Analytics Canvas, ObservePoint, Syncapse, MapFusion and Questback.
Fast track your education and understanding of web analytics and conversion optimization at the eMetrics Marketing Optimization Summit.
For more information on the media analytics track, please visit http://www.emetrics.org/toronto/2011/track_media_analytics.php. To register for the conference, visit
http://www.emetrics.org/toronto/2011/register.php or view the agenda at-a-glance: http://www.emetrics.org/toronto/2011/agenda_overview.php.
About Rising Media
Rising Media is a specialized media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, Internet Marketing Conference, Web Effectiveness Conference and Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See http://www.risingmedia.com for more information.
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