Fors Marsh Group Selected to Present at 2011 SIOP Conference

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Team members Sean Marsh, Ph.D., Brian Griepentrog, Ph.D., Scott Turner, Ph.D., Bryan Wiggins, Ph.D., and Luciano Viera will share cutting-edge organizational practices during two in-depth and informative presentations.

Fors Marsh Group, an applied research company, once again will be well represented at the 26th Annual Society for Industrial and Organizational Psychology (SIOP) Conference, which will run April 14 through 16 in Chicago. Fors Marsh Group team members Sean Marsh, Ph.D., Brian Griepentrog, Ph.D., Scott Turner, Ph.D., Bryan Wiggins, Ph.D., and Luciano Viera will share cutting-edge organizational practices during two in-depth and informative presentations.

At the three-day conference, Fors Marsh Group employees will present the following topics:

The Intersection of Consumer Behavior and I-O: Exploring Old Frontiers
Thursday, April 14, at 12 p.m.

Presenters: Brian Griepentrog (Chair) and Scott R. Turner from Fors Marsh Group, Donald Hantula of Temple University, and Christopher Rotolo from Behavioral Insights

Abstract: Consumer behavior is a rapidly growing field, but its presence at SIOP has waned over the past decade. This panel discussion will reintroduce consumer behavior to the uninitiated, explain how I-O psychologists’ KSAs are transferable, and highlight areas of our training that require refinement for reentry.

Cognitive Mapping as an Alternative to Studying Employer Image Beliefs
Saturday, April 16, at 9 a.m.

Presenters: Along with Crystal Harold from Temple University, Bryan Wiggins, Luciano Viera, and Sean Marsh will present from Fors Marsh Group.

Abstract: This presentation will explore cognitive mapping as an alternative methodology for understanding how prospective applicants structure employer image beliefs. Cognitive maps from a sample of prospective applicants, new hires, and expert recruiters will be compared. Results will reveal meaningful differences in the way outsiders structure employer image information compared to organizational insiders.

The 2011 SIOP Conference will be held April 14 through 16 at the Hilton Chicago. For additional conference information, please visit the SIOP website.

ABOUT FORS MARSH GROUP
Headquartered in Arlington, Va., Fors Marsh Group LLC is a certified small business dedicated to providing research support and strategy consulting for improved organizational decision making. Fors Marsh Group supports several government agencies including Joint Advertising, Market Research & Studies (JAMRS), Defense Human Resources Activity (DHRA), Federal Voting Assistance Program (FVAP), Internal Revenue Service (IRS), and the Department of Veterans Affairs (VA). For more information, please visit http://www.forsmarshgroup.com.

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