“The Lead Nurturing Cookbook manages to be entertaining while providing B2B marketers with practical guidance for building and executing solid lead nurturing programs,” said Carlos Hidalgo, CEO of The Annuitas Group.
Austin, TX (PRWEB) March 21, 2011
Manticore Technology™ the trusted provider of easy-to-use, powerful marketing automation solutions for managing the marketing funnel, today announced online availability of The Lead Nurturing Cookbook, a comprehensive eBook that provides step-by-step guidance in the form of “recipes” for creating proven, effective lead nurturing programs that B2B marketers can use in real-world situations.
Packed with more than 15 pages of “how to” ideas that marketers can implement immediately, The Lead Nurturing Cookbook features “recipe” tips from seven industry leaders, including Ardath Albee, author of eMarketing Strategies for the Complex Sale, Craig Rosenberg, Vice President of Products and Services at Focus, Carlos Hidalgo, CEO of The Annuitas Group, Brian Hansford, President of Zephyr 47, Michael Damphousse, CEO of Green Leads and Tibor Shanto, CEO of Renbor. Visit the Manticore website, to download your free copy of the ebook.
"While there is an abundance of available information on lead nurturing as a concept, very few resources offer step-by-step techniques for creating effective lead nurturing processes,” said Jeff Erramouspe, President of Manticore Technology. “Creating impactful nurturing programs – much like cooking – requires the right ingredients, excellent technique and impeccable timing to be effective. Creating a Cookbook seemed like a light-hearted, yet educational way to share some of our time-tested nurturing “recipes” with B2B marketers."
“The Lead Nurturing Cookbook manages to be entertaining while providing B2B marketers with practical guidance for building and executing solid lead nurturing programs,” said Carlos Hidalgo, CEO of The Annuitas Group. “In the Cookbook, Manticore Technology recognizes the importance of nurturing contacts beyond just the marketing/pre-sales phase and offers processes for nurturing leads throughout the entire prospect and customer lifecycle.”
Over the coming weeks, Manticore's popular B2B marketing blog, the Funnel Focus will be posting in-depth interviews with the “Expert Chef” contributors featured in the eBook.
About Manticore Technology
Manticore Technology is a leading SaaS marketing automation solution provider that enables marketers to effortlessly move sales prospects through the pipeline through demand generation, lead management, lead scoring, and lead nurturing, while feeding their sales team invaluable insight about the interests of each lead. Manticore Technology has enterprise customers around the globe, including, UPS, Sharebuilder 401(k) and Yamaha. For more information visit http://www.manticoretechnology.com or call 1-866-Manticore.